Principal Marketing & Product Marketing Analyst

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Principal Marketing & Product Marketing Analyst

Position Overview

We are seeking a highly analytical and collaborative professional to join our Marketing Operations Team as a Principal Marketing & Product Marketing Analyst . In this strategic and data-driven role, you will support our Revenue Marketing (including Field Marketing), Integrated Marketing , and Product Marketing organizations, helping drive actionable insights, optimize campaign and product performance, and align go-to-market strategies with market dynamics and buyer behavior. This position also includes leveraging external data sources to provide analysis on key topics such as competitive positioning, market trends, and category dynamics, which are critical insights for a technology company. Additionally, this role will help build AI-powered tooling and automation to scale and streamline the many analytics and reporting needs across the marketing organization. The ideal candidate will combine strong analytical expertise, deep understanding of the full marketing function, and the ability to translate nuanced data challenges into impactful business solutions.

Key Responsibilities

Marketing Analytics and Insight Generation:

• Develop, maintain, and enhance reports and dashboards to monitor performance across Revenue Marketing, Integrated Marketing, and Product Marketing at monthly, quarterly, and annual intervals.
• Analyze campaign performance, funnel trends, field marketing contribution, product adoption data, and marketing metrics to deliver actionable insights tailored to business objectives.
• Incorporate external factors such as competitive landscapes and market trends into reporting to guide strategic decision-making.

Revenue & Field Marketing Analytics:

• Partner with Revenue Marketing and Field Marketing teams and leaders to measure pipeline contribution, event and regional program ROI, and the impact of field-led initiatives on revenue.
• Provide data-driven insights to inform budget allocation, program planning, and target-setting across field marketing motions.
• Identify gaps or inefficiencies in demand generation and field programs, providing innovative, data-backed solutions to address challenges.

Integrated Marketing and GTM Tracking:

• Collaborate with Integrated Marketing teams to measure the performance of strategic campaigns and end-to-end go-to-market (GTM) motions.
• Design and maintain GTM tracking frameworks that connect integrated campaign activity to funnel progression, pipeline influence, and revenue outcomes.
• Deliver multi-touch attribution and cross-channel analysis to evaluate the effectiveness of integrated campaign strategies.

Product Marketing Analytics:

• Partner with Product Marketing teams to measure the impact of product content, messaging, positioning, and full product launch lifecycles.
• Design reporting methodologies that connect product marketing initiatives and launch ownership to measurable business outcomes such as adoption, pipeline influence, and retention.
• Deliver segmentation, persona, competitive, and win/loss analyses to inform product marketing strategy and content development.

AI Tooling and Automation:

• Design, build, and maintain AI-powered tools and automation to streamline recurring marketing analytics requests, reporting workflows, and cross-team data asks.
• Identify opportunities to apply AI and automation across Revenue Marketing, Integrated Marketing, and Product Marketing to improve speed, scale, and accuracy of insights.
• Develop and iterate on AI-driven solutions (e.g., automated reporting, content and campaign analysis, predictive models) that reduce manual effort and free teams to focus on strategic work.
• Serve as a hands-on builder and thought leader in bringing AI capabilities into the marketing analytics function.

Data Integrity and Governance:

• Ensure the acc