Financial Planning & Analytics Manager

Job Description

Job Description

POSITION DESCRIPTION

Title & Reporting Relationships

Position Title:

Manager, FP&A

Reports to:

GM, Finance and Accounting

Brand(s):

SHG – Outerknown, Firewire Surfboards, and Slater Designs

Department:

Finance & Accounting

Oversees:

No direct reports

Interactions:

SLT, Department Managers

Main Purpose and Major Challenges of the Role

The FP&A Manager will lead our financial planning, forecasting, budgeting, and performance analysis efforts. In this high-impact role, you will drive data-informed decision-making, optimize cash and resource planning, and serve as a strategic finance partner to senior leadership.

You will play a pivotal role in developing and maintaining core financial models, with a particular focus on scenario planning, capital allocation, and cash flow forecasting. This position requires both strategic thinking and executional excellence, with the ability to build models from the ground up, translate financial insights into clear business recommendations, and perform in a fast-paced environment.

You will take complete ownership of the FP&A function “end-to-end.” You will be a leader within SHG in operational excellence, teamwork, and professionalism.

This position has an in-office requirement of 4 days per week and will require cross-functional meetings in person and virtually.

Specific examples of requirements and tasks are outlined below, noting that actual duties may vary.

ACCOUNTABILITY:

Financial Planning & Analysis

• Responsible for designing and creating all financial analysis templates, working with department managers for populating inputs, thoroughly analyzing the results in conjunction with our current business and future plans, and taking ownership of the outcomes, presenting both brand-specific and SHG consolidated reporting
• Lead the end-to-end financial planning process, including annual budgeting, bi-annual forecasting, and multi-year strategic planning.
• Design, build, and maintain scalable and dynamic financial models to support P&L forecasting, margin analysis, capital planning, and business scenario evaluation
• Develop and maintain detailed cash flow models (short- and long-term), providing leadership with visibility into liquidity, capital needs, and funding strategies
• Manage monthly financial reporting cycles, including variance analysis and executive-level presentations, and hold accountability for delivering timely results
• Partner with Accounting to ensure effective cash management, working capital optimization, and accurate forecasting of inflows/outflows
• Deliver executive-level insights and dashboards to support performance tracking, key business initiatives, and board/investor reporting
• Evaluate new business initiatives, pricing strategies, investments, and strategic projects from both a profitability and cash flow lens
• Establish and track KPIs that link operational execution to financial performance
• Continuously enhance FP&A systems, processes, and tools for improved efficiency, scalability, and automation
• Perform ad-hoc tasks and other duties as assigned by the GM, Finance and Accounting or CEO

ACCOUNTABILITY:

Leadership & Cross-Functional Support

• Lead the design and creation of SHG’s FP&A function and drive to deliver accurate, timely, and insightful financial analysis, forecasting, and reporting
• Lead cross-functional collaboration with Sales, Marketing, Operations, and other stakeholders to align financial plans with operational goals and key business drivers
• Serve as a trusted financial advisor to cross-functional leaders, helping translate business objectives into financial targets
• Assist in the creation of reporting and presentations to the Board of Directors/Ownership, providing competent financial analysis of Company performance and strategic financial guidance to support business decision-making
• Communicate complex financial information clearly and effectively to both financial and non-financial stakeholders
• Support cross-functional collaboration to ensure accurate inputs and appropriate adherence to budgets and forecasts
• Facilitate cross-functional departmental financial reviews and scenario planning to align budgets, forecasts, and strategic priorities
• Demonstrate a positive and collaborative mindset
• Exhibit a proactive and optimistic approach with a strong commitment to teamwork and a constructive, professional demeanour
• Show adaptability and a solution-oriented attitude with the ability to flex as needed in order to support the changing needs and priorities of the business

ACCOUNTABILITY:

Personal Measurables

• Understand and live the brand’s vision, values, and purpose.
• Inspire others to reach their individual and collective potential.
• Set an example for the broader organization to follow.
• Collaborate and support others.
• Drive towards KPI’s and goals.

ESSENTIAL SKILLS & QUALIFICATIONS

• Bachelor’s degree in finance, accounting, economics, or related field
• Proven experience in building complex financial models, including full three-statement models and scenario-based forecasting tools
• Strong expertise in cash flow modeling and cash management, with a track record of enabling better liquidity planning and capital deployment
• Proficient in Excel and FP&A tools with strong data visualization and reporting skills
• DataRails experience preferred
• Ability to present financial insights clearly and persuasively to executive leadership
• Exceptional organizational and leadership skills, with the ability to manage competing priorities and lead through ambiguity