Amazon Brand Strategist

Amazon Brand Strategist

Atlanta, Georgia, United States

About the Job

AMZ Advisers is a digital media marketing agency focused on developing and implementing strategic marketing plans for the global Amazon marketplaces. Working at AMZ Advisers allows you to apply your skills, expertise, and passions to directly impact the lives and businesses of other people and entrepreneurs. Our staff solves dynamic, quickly evolving problems with our Founders, in-house team, and network of partnered tech companies.

About the Role

As a Brand Strategist at AMZ Advisers, you will play a pivotal role in driving the success of our clients' brands on Amazon. You will be responsible for auditing client accounts and developing comprehensive strategies tailored to their goals so that Account Managers can successfully implement. From onboarding new clients to guiding existing ones through performance challenges and growth opportunities, you will serve as a trusted advisor and partner in their success journey. The ideal candidate will be proactive, innovative, and possess a strong analytical mindset. If you are a proactive and analytical individual with a passion for advertising strategy and a knack for problem-solving, we invite you to apply for this exciting opportunity. Join our team and contribute to the success of our organization through strategic advertising and innovative solutions.

What You'll Do

• Play a key role in onboarding new clients, ensuring a seamless transition and clear alignment on objectives and expectations.
• Participate in regular client calls to develop, maintain and improve the client relationship.
• Conduct in-depth assessments of client goals, needs, and market positioning to inform strategic direction.
• Identify accounts with the highest growth potential and strategize approaches to maximize their performance.
• Perform comprehensive account audits, evaluating performance metrics, competitive landscape, and market trends.
• Identify strengths, weaknesses, opportunities, and threats (SWOT) to guide data-driven strategy recommendations.
• Develop customized brand strategies aligned with client objectives, target audiences, and competitive dynamics.
• Leverage data insights and industry best practices to drive brand growth, visibility, and long-term performance.
• Create clear, actionable reports summarizing audit findings, strategic recommendations, and execution plans.
• Present and explain strategic recommendations to Clients and Account Managers, addressing questions and aligning on next steps.
• Collaborate cross-functionally to refine and finalize strategies, ensuring clarity and mutual understanding.
• Continuously analyze performance data to identify optimization opportunities and improve results.
• Proactively iterate on strategies based on performance metrics, market shifts, and client feedback to drive sustained growth.
• Participate in daily stand-up meetings, addressing any issues promptly through management to ensure quick resolution and maintain momentum on projects.

Skills We're Seeking

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• 3+ years of experience in Amazon advertising, digital marketing, or a strategic marketing role within an ecommerce team.
• Strong analytical and problem-solving skills, with a keen attention to detail and accuracy.
• Excellent communication and interpersonal skills, with the ability to present complex advertising strategies in a clear and concise manner.
• Proficient in using advanced data analysis and reporting tools.
• Demonstrated ability to work independently and manage multiple projects simultaneously.
• Strong time management skills and the ability to multi-task effectively.
• Strong written communication skills and experience preparing strategic reports and presentations.

Technologies We Use

• G-Suite: Gmail, Google Drive, Google Meets, Google Docs, Sheets, and Slides
• Microsoft: Word, Excel, and PowerPoint
• Intentwise
• Slack
• ClickUp
• Sellerboard