CCRC Campus Director

Job Description

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Lead a premier 511-unit luxury CCRC, nestled in the foothills of the Cheyenne Mountains with breathtaking views!

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

We believe in rewarding those who build our future. This position includes eligibility for equity grants under our long-term incentive plan that vest over time, allowing you to share in the value you help create.

Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicant's skills and experience. Full-time associates in role are eligible for an annual bonus incentive and sales referral bonuses. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Responsibilities

Leads the day-to-day operations of a large, complex community with over 200 units and multiple product lines, including a skilled nursing facility. Is responsible for the community's associate relations, resident and resident family engagement and connection, financial performance, and regulatory compliance. Creates and executes the business plan and develops the team to become the preferred senior living community in the market, while growing revenue and profitability in partnership with the district team. Works with sales to drive sales results. Creates an inclusive community culture that provides high quality resident experiences and care and engages residents, families, and associates.

1. Is responsible for all operations within the community, interacting with staff and residents, prospects, or their family members.
2. Develops and implements business plan to become the highest performing senior living community in the local market. Creates, analyzes, and executes annual operating and capital budgets and holds department leaders accountable for department budgets. Manages community performance against goals; works with department leaders to meet business goals. Creates and implements plans to improve or maintain performance to Company service and financial standards.
3. Builds and maintains strong working relationships with management team and encourages teamwork, partnership, and collaboration; cultivates an inclusive community culture. Supervises, directs, and motivates community management while empowering department leaders to supervise, direct, and motivate staff; ensures department leaders proactively recognize and solve issues. Holds department leaders accountable for department performance and empowers them to demonstrate leadership and accountability in their respective departments; encourages autonomy and promotes feedback. Provides assistance to leaders and staff as needed. Works with department leaders to ensure community maintains appropriate staffing levels to meet the needs of residents and in accordance with applicable legal requirements.
4. Demonstrates supportive leadership to department leaders and managers to assist in attracting, developing, engaging, and retaining associates in accordance with Company policies. Understands and communicates the community's staffing needs and is responsible for overseeing the recruiting and onboarding process; works with department leaders to ensure associates are appropriately trained and developed to meet the needs of residents. In consultation with department leaders, reviews promotions, development plans, disciplinary actions, and termination decisions to ensure consistency in the selection and retention of quality associates. Works with department leaders to analyze trends and implement strategies to reduce turnover and increase retention.
5. Builds high degree of resident satisfaction and retention. Is responsible for maintaining positive resident relations and is accessible and approachable to residents and their families. Empowers community management to proactively solve resident problems and resolve issues. Works with appropriate department leaders to leverage satisfied residents and families to grow community occupancy and to execute renewal program with existing residents. Partners with Resident Council as necessary. Leads the effort to administer resident satisfaction and other surveys and to create plan to address opportunities for improvement in resident satisfaction, experience, and engagement.
6. Creates and maintains collaborative relationship with community and skilled nursing clinical leaders to ensure community's care and services are appropriate to meet the needs of residents. Collaborates with clinical leaders to oversee resident services including the admission process, healthcare management, and maintenance of resident documentation to ensure high quality services and compliance with Company policy and applicable legal requirements. Ensures clinical leaders conduct service plan reviews, consistent with applicable legal requirements, with resident families to maintain the personal dignity of residents.
7. Demonstrates a high degree of financial acumen as it relates to community operations. Drives results and proactively shares best practices and ideas with department leaders to analyze, develop, and execute annual operating and capital budgets; works to meet or exceed budgeted revenue, profitability, and occupancy goals. Strategizes with department leaders and district team to minimize negative budget variances and deficits and to proactively create plans to overcome unanticipated expenses or revenue shortfalls. Continually explores means of revenue enhancement and expense reduction, while meeting the needs of residents and adhering to Company policies and applicable regulations.
8. Drives sales and marketing efforts in collaboration with the community sales leader to meet or exceed occupancy or revenue targets by assisting to develop new business, generate leads, and build strategic relationships. Engages with prospects who tour the community. Identifies trends, strategizes effective methods for increasing occupancy, and empowers sales leader to implement approved sales and marketing activities and strategies to maximize revenue (RevPAR).
9. Identifies and builds positive relationships with local influencers and professionals to raise community profile. Becomes active in social and civic affairs of the local community that align with the Company's mission. Represents the community and the Company to governmental agencies (as appropriate), professional organizations, community groups, and other appropriate public agencies and groups.
10. Oversees proper maintenance and upkeep of buildings, grounds, and property and ensures maintenance department is working to keep property up to Company standards; ensures proper oversight of preventative maintenance systems and programs and frequent inspections that meet Company standards of excellence.
11. Enforces current Company policies and procedures and holds department leaders accountable for doing the same. Maintains applicable licenses in accordance with Company, Federal, State, and local requirements.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by their supervisor.

Qualifications

Education and Experience
Bachelor's Degree required. Master's Degree preferred. Minimum of seven years of operational leadership experience required. Additional years of experience can be substituted for the education requirement on a year-for-year basis.

Certifications, Licenses, and Other Special Requirements
Must have a valid administrator or nursing home administrator license in states where required. Must have a valid driver's license and access to a private vehicle for business use.

Management/Decision Making
Demonstrates ability to make analytical decisions and is accountable for all actions made by a department or group. Uses a high degree of analytical ability and demonstrates sound judgment acquired through significant experience to solve complex and varied problems that could result in substantial loss of reputation. Is confident in making significant decisions related to community operations and is able to articulate sound business judgment for decisions.

Knowledge and Skills
Has significant knowledge of an advanced discipline with a working knowledge of related fields. Has significant knowledge of the organization, work environment, and process. Has knowledge to direct multiple functions and departments with full responsibility for operational results. Familiarity with Microsoft software preferred. Excellent written and oral communications skills are essential. Ability to prioritize and effectively manage multiple tasks is essential. Proven success in driving results. Ability to delegate assignments to the appropriate individuals based on their skills, roles, and interests and to oversee delegation appropriately. Proven demonstration of good judgment, strong problem solving, and decision making skills.

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch crawl
• Talk or hear
• Ability to lift: up to 50 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Occasional weekend, evening or night work if needed to ensure shift coverage
• On-Call on an as needed basis
• Possible exposure to communicable diseases and infections
• Potential injury from transferring, repositioning, or lifting residents
• Exposure to latex
• Possible exposure to blood-borne pathogens
• Possible exposure to various drugs, chemical, infectious, or biological hazards
• Requires Travel: Occasionally
• Requires Driving: Drives self (Tier 2)

Brookdale is an equal opportunity employer and a drug-free workplace.

About Us

Brookdale is a Great Place to Be :

• Gracious hospitality and neighborliness for our residents and families.
• Home-like feel and all-around comfort for residents and visiting family members.
• Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
• Industry leader in clinical care.
• Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional.
• Extensive corporate support including a robust training program.