Business Development Market Manager, Hospice

Our CompanyHospice Home CareOverviewThe Market Manager of Hospice Business Development is responsible for leading and executing growth strategies to increase hospice admissions, expand market share, and strengthen referral relationships within an assigned territory. This role drives sales performance through leadership, coaching, and collaboration with clinical and operational teams while ensuring alignment with the organization’s mission of delivering compassionate, patient-centered end-of-life care. This position will also carry a book of business while leading a territory typically in 1-2 geographical markets. ResponsibilitiesMarket Growth & StrategyDevelop and execute a strategic sales plan to achieve and exceed admission and census goalsAnalyze market trends, referral patterns, and competitor activity to identify growth opportunitiesBuild and maintain a strong referral pipeline across hospitals, physicians, SNFs, ALFs, and community partnersLeadership & Team DevelopmentLead, coach, and develop hospice liaisons and sales team membersConduct regular field rides, performance reviews, and ongoing trainingFoster a culture of accountability, engagement, and high performanceRelationship ManagementEstablish and maintain key relationships with referral sources and community stakeholdersServe as a market ambassador for hospice services and educationPartner with clinical leadership to ensure seamless transitions and high-quality patient careContinue to hold accounts and be responsible for a sales goal monthlyPerformance ManagementMonitor key performance indicators (KPIs) including admissions, conversion rates, and call activityUtilize CRM tools to track sales activities and outcomesProvide regular reporting and forecasts to senior leadershipCollaborationWork closely with Executive Directors, Clinical Directors, and Operations leadershipAlign sales initiatives with operational capacity and quality outcomesSupport marketing initiatives, community events, and brand awareness effortsQualificationsBachelor’s degree in business, Healthcare Administration, Marketing, or related field (preferred)3-5+ years of healthcare sales experience, preferably in hospice or post-acute careStrong understanding of hospice regulations, referral sources, and reimbursement modelsProven track record of meeting or exceeding sales targetsStrategic thinking and market analysisLeadership and team developmentRelationship building and influenceStrong communication and presentation skillsData-driven decision makingAbility to thrive in a fast-paced, mission-driven environmentAdmission growth and census targetsReferral source development and retentionSales activity metrics (calls, visits, conversions)Market share expansionTeam performance and retentionIndividual performance in assigned territoryAbout our Line of BusinessHospice Home Care, an affiliate of Adoration Health, focuses on providing hospice care to local patients and their families. We concentrate on managing a patient’s pain and other symptoms first and foremost, while also providing emotional and spiritual support to the family. The holistic care approach to providing hospice services by the entire care team sets Hospice Home Care apart. We believe the quality of life to be as important as length of life. Hospice Home Care offers routine home care, respite, general inpatient care, and continuous care. For more information, please visit . Follow us on Facebook and LinkedIn.Job SummaryID: 2026-193928Line of Business: Hospice Home CarePosition Type: Full-Time