Marketing Manager

Location: Lower East Side, NYC (Hybrid, 3x in office)


Employment Type: Full-Time


Department: Marketing


Reporting to: Director of Marketing


Salary Range: $100K - $115K


As Fohr's Marketing Manager, you'll be joining a lean, high-output marketing team at a pivotal moment in the company's growth. Reporting to the Director of Marketing, you'll own workstreams across product marketing and brand campaigns.


This is a role for someone who moves fluidly between strategy and execution. Who's just as comfortable writing a launch email as they are building a campaign brief, supporting a founder's thought leadership, or pulling performance data to inform what comes next. You won't be handed a playbook, you'll help build one.

ABOUT THE ROLE

Product Marketing & GTM

• Support go-to-market planning and execution for new product and feature launches, from messaging and positioning through email, social, and sales enablement
• Translate complex product capabilities into clear, compelling, audience-appropriate copy across channels
• Partner with the product and client services teams to develop case studies, one-pagers, and other proof-of-concept materials
• Maintain and evolve Fohr's capabilities messaging as the product and competitive landscape shifts

Brand & Campaigns

• Contribute to campaign development from brief through execution, ensuring consistency in voice, visual identity, and strategic intent
• Support the production of thought leadership content including webinars, reports, and data-driven industry research
• Partner with the leadership on LinkedIn content, presentations, and external-facing communications, including ghostwriting and editorial support
• Assist in the planning and execution of brand events and activations, including dinners, panels, and industry conferences

Content & Channel Management

• Write and edit copy across email, social, landing pages, and sales materials in Fohr's brand voice
• Manage and contribute to a content calendar that balances planned campaigns, product launches, and reactive moments
• Draft and schedule content for Instagram and LinkedIn, maintaining a consistent brand voice and visual aesthetic
• Repurpose long-form content (webinars, reports, case studies) into channel-appropriate formats
• Monitor performance metrics and contribute to regular reporting and optimization recommendations

Cross-Functional Collaboration

• Work closely with Sales on outbound campaigns, event follow-up, and pipeline-supporting materials
• Coordinate with external vendors (paid media, web, design) to keep projects on track and on brand
• Partner with the product team to ensure marketing and product are tightly aligned on positioning, timing, and messaging
• Partner with our design team to ensure all assets align with the Fohr brand

ABOUT YOU

• 4+ years of experience in marketing, ideally at a B2B tech company, agency, or fast-growing startup
• A strong writer who can adapt tone and format across channels and audiences. You understand the difference between copy that earns attention and copy that fills space
• Comfortable owning projects end-to-end. You don't wait to be told what to do next and you don't let things fall through the cracks
• Equally at ease in a spreadsheet and a creative brief. You balance analytical thinking with strong instincts and know when to trust each
• Proactive, curious, and energized by ambiguity; you see an undefined problem as an opportunity, not an obstacle
• Familiarity with Klaviyo, Salesforce, Google Analytics, and Notion
• Comfortable using AI tools to accelerate content production, research, and reporting - and thoughtful about where human judgment matters more
• Genuine interest in the creator economy, influencer marketing, or brand-building in the digital age

ABOUT US


Fohr is the original influencer advertising agency. Thirteen years ago, we launched the world's first influencer platform. Today, we're creating industry-leading campaigns for brands like The RealReal, DICK'S Sporting Goods, Sol de Janeiro, Calvin Klein, Olly Nutrition, Aerie, and more than 50 others.


Based on the Lower East Side of NYC, our team of ~75 people combines deep expertise with proprietary technology. Over 300,000 creators have joined our platform, enabling us to deliver creative, insight-led, and effective work for our clients.

We believe influencer and creator marketing will become the dominant form of brand communication within the next five years-and our mission is to accelerate the shift of advertising power from platforms to people.


We were proud to be named one of TIME Inc's Fastest Growing Companies in 2024 and to win the Hyer Breakthrough Culture Award in 2025.


Fohr is proudly independent, and we're building a company that attracts, supports, and retains the very best people in the industry.

FOHR VALUES


Everything we do is rooted in our Fohr Values:

• Excellence - We strive not just for your best, but for a level right beyond that high mark.
• Individuality - We have a Fohr way of doing things / Thinking differently is in our DNA.
• Curiosity - We seek to understand the things we don't agree with, we investigate ideas before discarding them and question the status quo instead of following it.
• Ownership - We are dependable and deliver on expectations.
• Camaraderie - We look to build meaningful relationships in the workplace.
• Optimism - We believe deeply in the potential of our colleagues and clients and give the support and encouragement needed to reach that potential.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT


Fohr is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.