Technical Product Marketing Manager
DragonflyDB Inc.
Dragonfly is building the next generation of high-performance, cloud-native data infrastructure. We are redefining what’s possible for in-memory data stores by delivering dramatically better performance and cost efficiency for large real-time workloads. Our customers are infrastructure engineers and platform teams running critical systems at scale. They expect technical depth, clarity, and results, and so do we. Why Now In-memory data infrastructure is being rewritten in real time, and AI is the forcing function. Modern AI and ML systems are pushing real-time data requirements to a place legacy architectures were never designed to go: feature stores serving millions of QPS, vector and embedding workloads with brutal latency budgets, agentic systems that hammer state stores in ways no human-driven application ever did, and inference pipelines where every millisecond compounds into cost and user experience. Redis-era architectures are buckling under this load. Dragonfly was built from a clean sheet for it. The market is in motion, the ICP is reorganizing around AI workloads, and the GTM motion is already working. This is one of those rare windows where a single product marketer can shape how an entire category gets understood, and where the work compounds directly into enterprise value. If you want to do the most impactful product marketing work of your career, this is the moment. The Role We are looking for a Product Marketing Manager to own and scale the product marketing function at Dragonfly. You will define our positioning, drive our launches, sharpen our competitive edge, and equip sales to win in a category that is being reshaped by AI. This is a technical product marketing role. Dragonfly's buyers are infrastructure engineers, ML platform teams, and senior architects who can spot hand-waving from a mile away. You do not need to have written production code, but you do need to be deeply curious about distributed systems, in-memory data stores, caching, and how modern AI workloads actually consume infrastructure. You should be comfortable in a benchmark, a system architecture diagram, and a competitive teardown — and you should enjoy getting smarter on this stuff every week. This is also a uniquely high-leverage role. You will own the function end-to-end and you will scale it the way Dragonfly is being built: with AI. We expect you to design, build, and operate a team of agents that amplify your output across positioning, content, competitive intelligence, launches, and enablement. As the function grows, you will hire human PMMs to work alongside that agent team. You are not just doing product marketing; you are designing what a modern, AI-native PMM function looks like at a category-defining infrastructure company. This role reports into marketing leadership and works in tight loops with product, engineering, sales, and the founders. What You Will Own Positioning and Messaging Define Dragonfly's positioning across products, use cases, and buyer segments, with particular focus on AI and ML infrastructure Build and continuously refine core messaging frameworks, value props, and proof points Translate deep technical differentiation (memory model, multi-threaded architecture, cost per QPS, operational simplicity) into clear, compelling customer language Product Launches and Announcements Own launch planning, narratives, and cross-functional execution Create launch assets across blog, landing pages, email, docs, social, and internal comms Drive alignment across product, engineering, sales, and marketing so launches land with real market impact Equip sales with the messaging, decks, battlecards, and objection handling to win Build enablement that is crisp, technical, and grounded in customer reality Partner with sales leadership to continuously improve how Dragonfly is pitched and positioned Market and Competitive Intelligence Track competitors, market shifts, and emerging trends in data infrastructure, AI infrastructure, and cloud Produce sharp competitive insights: battlecards, comparisons, win/loss patterns, and positioning adjustments Keep the team aligned on where we win and where we need to sharpen our edge Customer, ICP, and Persona Definition Define and maintain Dragonfly's ICP, personas, and buying committee, including the rapidly evolving AI/ML buyer Map the buyer journey and key decision criteria across segments Build durable insight loops with customers, prospects, community, and sales calls Build and Operate the PMM Function Own product marketing as a function, not a task list Build a team of AI agents to scale your output across research, drafting, competitive monitoring, content production, and enablement, in the same way our Technical Advocate role is being built As the work grows, hire and lead human PMMs to complement that agent team Continuously raise the bar on what one technical PMM with the right tools can produce What We Are Looking For Core Traits (Expected of Every Dragonfly Team Member) Clear, precise communicator with strong written and spoken skills Strong sense of ownership; self-starter who sees projects through from idea to execution Growth mindset with a bias toward experimentation and learning Analytical and competitive; motivated by ambitious goals and measurable outcomes Technically curious; eager to deeply understand Dragonfly's technology and customer use cases Creatively bold; comfortable pursuing contrarian strategies and challenging convention Role-Specific Characteristics Highly technical product marketer who is genuinely curious about data infrastructure and willing to go deep on distributed systems, in-memory data stores, and AI/ML workloads Strong intuition for the AI infrastructure landscape and how it is reshaping data tooling Track record of owning positioning, launches, and enablement in technical B2B or developer-facing categories Extremely collaborative across engineering, product, marketing, sales, and leadership Strong writer who can produce crisp, high-confidence messaging and launch narratives Comfortable using modern AI tools and agents to amplify output without lowering quality, and excited to design a function around them Strong judgment on positioning: can simplify complexity and drive alignment What Success Looks Like Dragonfly has clear, differentiated positioning that resonates with our ICP, including the AI/ML buyer Launches ship on time with strong cross-functional alignment and real market impact Sales is consistently equipped with sharp messaging, proof points, and competitive guidance The organization has a shared, accurate understanding of our ICP and buying journey Pipeline impact is measurable and improving quarter over quarter A functioning PMM team of agents (and, over time, humans) is producing more high-quality work than any traditional single-PMM org Why Dragonfly Disrupt a category that is being rewritten by AI, at the moment it is being rewritten Real ownership of product marketing as a function, not a seat on a larger team A deeply technical product with real customer love, clear differentiation, and a working GTM motion to accelerate A chance to build a modern, AI-native PMM function from first principles A team that values clarity, ambition, technical depth, and bold thinking #J-18808-Ljbffr
$175k - $300k
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