General Manager, USA

Job Description

Job Description

General Manager, USA

LOCATION: Sterling Heights, MI, USA. Office based

WORKING HOURS: 7am - 4.30pm

We're looking for a motivated General Manager to join our growing US team in Sterling Heights. If you're looking for an opportunity to work for a global company where your ideas are valued and your contribution makes a difference, we'd love to hear from you.

About Pineapple

Pineapple is a global leader in designing innovative furniture solutions for challenging environments. Founded in 1975 as a family-run business, we now operate worldwide with offices in the UK, France, Germany, and the USA, employing over 200 people globally.

We design furniture that supports calm, safety, and wellbeing—combining functionality, sustainability, and great design.

What you'll be doing

The General Manager, USA will act as the senior day-to-day leader for the Sterling Heights office and wider US team, providing clear operational leadership, structure and accountability across the office.

Reporting to the Principal, the General Manager will translate the sales strategy, priorities and targets set by the Principal into practical team execution.

The General Manager will provide the clear senior office leadership currently required in Sterling Heights, with overall accountability for office culture and communication, people matters, finance administration, internal processes and ensure sales activity is focused, consistent and performance-led.

GENERAL MANAGEMENT AND OFFICE LEADERSHIP

• Take overall responsibility for the day-to-day leadership of the Sterling Heights site, acting as consistent senior leadership presence in the office and helping to bring the team together.
• Foster a positive, collaborative and accountable culture that supports performance, professionalism and continued growth.
• Provide strong, visible and confident leadership across the US team, ensuring expectations, priorities and standards are clearly understood and consistently followed.
• Set the tone, pace and expectations for the office, creating a high-performing, accountable and positive working environment.
• Take day-to-day management responsibility for the US sales representatives, ensuring activity, pipeline discipline, customer follow-up and KPI delivery are consistently reviewed and managed.
• Maintain open and transparent communication across the office, ensuring responsibilities, priorities and escalation points are clearly understood.
• Address performance, conduct or morale issues promptly, with support from HR where required.
• Act as a visible role model for Pineapple's people values and expected standards of behaviour.
• Maintain strong day-to-day communication with the Principal, escalating risks, barriers, performance concerns and operational issues as required.

SALES ACCOUNTABILITY

• Be accountable for overall team performance, activity, behaviours and delivery against agreed sales targets and KPIs.
• Work closely with the Principal to ensure the sales strategy, targets and priorities are translated into clear team actions and measurable delivery.
• Lead regular sales meetings to review performance, priorities, pipeline, support needs and actions required to improve delivery.
• Coach, mentor and motivate direct reports, particularly the US sales representatives, ensuring clear direction, consistent follow-through and accountability for agreed actions.
• Identify areas for improvement and implement practical strategies to enhance individual and team effectiveness.
• Ensure expectations and goals are clearly defined, communicated and regularly reviewed.
• Track and monitor progress against individual and team goals, ensuring accountability is maintained.
• Ensure CRM and in-house systems are used consistently and accurately by the team.
• Maintain visibility of team activity, pipeline, customer follow-up and performance trends.
• Provide regular reports and updates for senior management as required.
• Use performance data and sales activity insight to drive accountability and improvement across the team.
• Work within existing pricing and discount approval limits, with strategic pricing, discounting and major commercial escalations remaining with the Principal.
• Influence across the wider business, bringing insight from the US team and helping to shape practical improvements.
• Act as a point of escalation for challenging customer situations where senior leadership support is required.

OPERATIONAL, FINANCE AND OFFICE MANAGEMENT

• Oversee the practical day-to-day running of the Sterling Heights office, ensuring the working environment is organised, professional and operating effectively.

• Manage office processes, administration routines and internal workflows to improve consistency, efficiency and accountability.
• Keep local oversight of local finance administration, including budget awareness, expense approval, purchase processes, invoice queries and cost control in line with company procedures.
• Ensure required reports, records and internal updates are completed accurately and on time.
• Support the implementation of business processes, system disciplines and operational changes across the US team.
• Act as the local escalation point for office, team, administrative and operational matters requiring hands-on management intervention, working with HQ HR or UK support functions where required.
• Influence across the wider business by sharing practical insight from the US team and helping to shape improvements that support delivery.
• Other ad hoc duties as reasonably required.

Requirements

• Proven experience in a senior general management, operations management or sales leadership role, ideally within a growing commercial organisation.
• Strong hands-on leadership capability, with the ability to manage people, process, performance and office operations in a practical and visible way.
• Ability to translate senior sales strategy into clear operational priorities, team actions and measurable KPI delivery.
• Strong commercial and financial awareness, with the ability to manage costs, budgets, local administration and business priorities responsibly.
• Highly organised, diligent and comfortable managing multiple hands-on responsibilities at pace.
• Confident communicator with the ability to influence internally, maintain credibility with senior stakeholders and build trust with the team.
• Ability to build culture, set pace and create accountability while maintaining a positive and supportive work environment.
• Experience using CRM systems, sales data, reporting and performance insight to drive accountability and improvement.
• Flexible, positive, resilient and comfortable operating through change.
• Willingness to travel where required.
• Full, clean Driver's Licence.

Our Values

At Pineapple, our values shape everything we do. We're looking for someone who shares them.

Teamwork – We work collaboratively, supporting one another and recognising that the best results come from working together.

Committed – We take pride in what we do, showing dedication, reliability and a strong work ethic every day.

Ownership – We take responsibility for our work, act with integrity and continually look for ways to improve.

Positive – We approach challenges with optimism, enthusiasm and a solutions-focused mindset.

Responsive – We act quickly, communicate effectively and always strive to exceed customer expectations.

Benefits

What we offer you

• Competitive salary plus commission
• 401k
• Blue Cross Blue Shield / Blue Care Network Healthcare options
• 15 days Paid time off (PTO) plus paid public holidays
• An extra day of PTO TO celebrate your birthday
• All new starters, we’ll plant a tree in your honour. We currently have tress planted in the UK Tanzania, Uganda, Kenya and Madagascar
• Team socials and events
• Monthly pizza Friday
• Employee referrals bonus scheme
• Opportunities for training and professional development

We are an equal opportunity employer and welcome applications from all qualified individuals. We are committed to preventing modern slavery and maintaining fair and ethical hiring practices.

Recruitment agencies: we will reach out if we require support—thank you for your interest in working with Pineapple.