Social Media Strategist

44 Pro pioneered custom baseball and softball gloves in 2011, giving players the ability to create gear entirely their own. For more than 15 years, we have continued to raise the standard for pro-level craftsmanship and exceptional value. Today, that same pioneering spirit extends across a full line of gloves, bats, and accessories built for players at every level, including the majors. As we enter our next stage of growth, we are building an in-house marketing team that can move quickly, make great work, and bring the 44 Pro brand to life across the baseball and softball consumer ecosystem. The Role 44 Pro is looking for a Social Media Strategist to own our brand's voice and day-to-day presence across social media. This is a highly visible, high-ownership role for someone who understands both content and the culture of baseball and softball. You will be the person behind the calendar, the camera, and the community, turning raw moments from the field, our factory, player visits, retail, and content shoots into social content that resonates with players, parents, fans, and pros alike. This role reports directly to the Vice President, Brand Marketing and will have meaningful ownership over how 44 Pro, one of baseball's fastest-growing equipment brands, shows up on social every day. What You'll Do Own the social content calendar Capture authentic, lo-fi content Drive content strategy Manage and grow the community Optimize creative assets Own social performance reporting Partner with our Paid Social agency Engage with 44 Pro's Pro and NIL athletes Support Creator Marketing Who You Are 3-5 years of experience in social media, content, digital marketing, or a closely related field. Deep familiarity with baseball and/or softball culture, including the players, teams, moments, language, and content that resonate with the community. Playing or coaching experience is a plus, but not required. A strong creative eye and a clear point of view on what makes a scroll-stopping video, photo, or social concept. Comfortable shooting and editing content yourself, not just briefing others to do it. Able to work independently and own a social calendar end-to-end, from ideation and capture through publishing, community management, and reporting. Data-informed and comfortable translating performance metrics into a clear point of view on what to do next. A strong communicator who is comfortable working with agencies, creators, athletes, internal partners, and external stakeholders. Detail-oriented, self-motivated, proactive, and energized by a fast-moving, hands-on environment. Able to travel regularly and work occasional evenings or weekends when content opportunities, games, tournaments, or brand events require it. Nice to Haves Experience working directly with athletes, NIL talent, creators, or sports personalities. Hands-on photo and video editing experience with tools such as CapCut, Adobe Premiere Pro, Lightroom, or similar. Experience working for a sports, apparel, footwear, equipment, or consumer product brand. Experience partnering with paid social teams or agencies and using organic performance to inform paid creative. Location & Logistics This position is based in Carlsbad, California, with an expectation of four (4) days per week in the office. Candidates should be local to the San Diego area or willing to relocate. The role requires regular travel within Southern California for fittings, events, retail activations, and content capture, along with periodic travel to other key baseball and softball markets, including Arizona, the Southeast, Oklahoma City, Omaha, and similar destinations. Some evening and weekend work should be expected around games, tournaments, shoots, and player activations. Approved business travel and required business expenses will be reimbursed in accordance with company policy and applicable law. Base salary - $73,000-$85,000 per year. This range represents the base salary 44 Pro reasonably expects to pay for this role at the time of posting. The actual offer will depend on relevant experience, skills, qualifications, and other lawful job-related factors. Health coverage - Medical, dental, and vision insurance for eligible full-time employees. Life insurance - Life insurance coverage for eligible full-time employees. Retirement - 401(k) retirement plan. Paid time off - Paid time off, paid company holidays, and paid sick leave in accordance with company policy and applicable law. Employee benefits - Employee discount and access to 44 Pro gear and product. Benefit eligibility, coverage, waiting periods, and other terms are governed by the applicable plan documents and company policies. 44 Pro may modify its benefit programs from time to time, subject to applicable law. Equal Opportunity & California Applicant Information 44 Pro is an equal opportunity employer. We consider qualified applicants for employment without regard to race, color, religion, creed, sex, pregnancy, childbirth or related medical conditions, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. 44 Pro provides reasonable accommodations to qualified applicants and employees with disabilities and for other legally protected needs, as required by applicable law. If you need a reasonable accommodation during the application or interview process, please let us know when you apply. 44 Pro will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act and other applicable laws. This posting is intended to describe the general nature and level of work associated with the position. Responsibilities, duties, and requirements may change based on business needs. Employment with 44 Pro is at will, subject to applicable law. #J-18808-Ljbffr 44 Pro