Head of Growth

Head Of Growth – Europe

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Growth based in United Kingdom.

As Head of Growth – Europe, you will own the complete DTC and Shopify growth engine across key European markets, with direct accountability for profitable revenue growth. You will combine performance marketing, creative strategy, landing-page optimization, offer development, and rigorous experimentation to build a scalable growth system. This is a highly hands-on role for a builder who is comfortable running campaigns, creating and testing assets, analyzing performance, and making rapid decisions. You will have full ownership of the European DTC growth P&L and the commercial levers that influence acquisition, conversion, retention, and contribution margin. You will work closely with operations, creative production, email/SMS, and wholesale teams while maintaining clear ownership of the growth agenda. As the business scales, you will have the opportunity to build a small, high-performing team or network of specialist talent around the growth engine. This is a remote opportunity with significant autonomy, a fast pace of experimentation, and the scope to shape European expansion from the ground up.

Accountabilities:

• Own the full European DTC/Shopify growth engine and take responsibility for achieving an ambitious 100% year-over-year channel growth target while maintaining profitable economics.
• Manage and scale paid acquisition across Meta, Google, TikTok, and emerging channels, continuously identifying new audiences, creative angles, channels, and opportunities for profitable growth.
• Lead creative growth strategy by developing concepts, briefing creative production, and iterating high-performing advertising assets designed to capture attention and drive conversion.
• Build, launch, and continuously optimize landing pages, conversion funnels, and commercial offers, treating media, pages, and offers as interconnected growth levers.
• Establish a structured experimentation program covering creative, audiences, offers, landing pages, and other elements of the customer journey, rapidly scaling successful tests and discontinuing underperforming approaches.
• Own and monitor core growth metrics including ROAS, CAC, LTV, conversion rate, AOV, and contribution margin, translating performance data into clear commercial decisions.
• Analyze the complete customer journey and develop repeatable growth systems rather than optimizing individual campaigns in isolation.
• Collaborate closely with operations, creative production, email/SMS, wholesale, and other teams while retaining full ownership of the European DTC growth P&L.
• Use AI and automation extensively to accelerate creative production, copy development, landing-page creation, reporting, analysis, and operational workflows.
• Build and lead a small, high-output growth team or trusted network of specialists as European revenue expands.
• Maintain a clear testing cadence and ensure there is always a pipeline of new opportunities, hypotheses, and growth initiatives to develop the next winning combination.
• Provide clear visibility into what is working, what is underperforming, what is being tested next, and how each decision impacts the overall P&L.

Requirements:

• 3+ years of hands-on experience in DTC growth, performance marketing, paid acquisition, or e-commerce, ideally within consumer brands.
• Demonstrated experience personally managing paid media campaigns and budgets across platforms such as Meta, Google, TikTok, or comparable channels.
• Proven ability to build and optimize landing pages, funnels, offers, and complete acquisition journeys rather than focusing solely on media buying.
• Strong creative strategy capabilities, with the ability to develop advertising concepts and understand what drives both attention and post-click conversion.
• Deep understanding of growth metrics including ROAS, CAC, LTV, conversion rate, AOV, and contribution margin, with the ability to connect individual campaign performance to overall business economics.
• Demonstrated experience using structured experimentation to test creative, audiences, offers, landing pages, and other growth levers.
• Strong commercial mindset and a clear focus on profitable, sustainable growth rather than revenue growth alone.
• Comfortable using AI as a daily productivity and growth tool for creative development, copywriting, landing pages, reporting, automation, and workflow optimization.
• Highly hands-on and execution-oriented, with a willingness to work directly inside advertising platforms, page builders, analytics tools, and spreadsheets.
• Comfortable operating with significant autonomy and ambiguity, taking ownership and acting quickly based on data and results.
• Strong analytical and problem-solving skills, combined with curiosity about consumer psychology, creative performance, and growth mechanics.
• Low-ego, proactive approach with a strong bias toward action, learning, iteration, and continuous improvement.
• Excellent written and verbal communication skills, with the ability to clearly articulate strategies, learnings, results, and recommendations.
• Experience launching or scaling DTC brands across European markets, including adapting language, pricing, offers, and creative to local audiences, is highly valuable.

Benefits:

• Fully remote position with significant flexibility and autonomy.
• Full ownership of the European DTC growth P&L and the opportunity to directly influence business performance.
• Broad builder's scope covering paid media, creative strategy, landing pages, funnels, offers, experimentation, and growth systems.
• Opportunity to work across multiple European markets and play a key role in international expansion.
• Freedom to test, iterate, and move quickly with direct ownership of growth decisions.
• Opportunity to build and lead a high-performing growth team or specialist network as the business scales.
• Hands-on exposure to the full DTC customer journey and the commercial levers that drive profitable growth.
• Opportunity to work in an AI-enabled, experimentation-driven environment where new technologies and approaches are actively embraced.
• Significant scope for professional growth and strategic influence as the European business expands.