Creative Lead

Lead Tracksuit Studio as its day-to-day creative leader Set the creative vision, standard, processes, review cadences, and quality bar Develop concepts, campaigns, and brand platform work across every channel and format Provide creative direction across the full department Manage and grow writers, video editors, TikTokers, social media managers, and other creative talent Concept and create key pieces as a player/coach Collaborate with product, growth, marketing science, brand, and design teams Brief and direct freelancers and production crews during campaign peaks and major brand moments Maintain consistent voice, tone, and identity across all channels Work closely with the Global Art Director, Brand Manager, and wider design crew Build a culture of honest critique, high standards, and creative collaboration Provide critique and mentorship Requirements Experience leading creative talent and multi-disciplinary teams from concept to launch Proven track record shipping integrated campaigns at a high craft bar, whatever the budget Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy Ability to turn dull insights into culture-driving ideas people want to watch Excellent communication skills; ability to simplify complexity, make fast calls, and bring people with you Experience managing agencies and partners across markets Portfolio of world-class craft and storytelling Deep fluency in social and creator ecosystems Experience setting up creative operating rhythms with marketing, product, and design Full-stack creative capability across producing, directing, and storytelling Diverse creative background, such as alternative media, branded-content studios, or podcast production Writer's origin or strong obsession with language and words Ability to think conceptually across video, social, and copy Core Competencies Demonstrates full-stack creative capability in producing, directing, and storytelling while leading multi-disciplinary teams to deliver integrated campaigns. Exhibits strong communication skills and the ability to influence stakeholders, ensuring alignment between creative vision and strategic objectives. Highest-signal resume keywords Creative Leadership Integrated Campaign Development Stakeholder Influence Social Media Fluency Mentorship and Critique Hard Skills Creative Direction Campaign Development Storytelling Video Production Copywriting Concept Development Brand Strategy Creative Operating Rhythms Agency Management Content Creation Soft Skills Excellent Communication Collaboration Mentorship Critical Thinking Simplifying Complexity Industry Keywords Creative Vision Brand Platform Social Ecosystems Alternative Media Branded-Content Studios Podcast Production Creative Collaboration High Craft Bar Creative Talent Management Freelancer Direction #J-18808-Ljbffr