Associate Marketing Manager

Job Description:

Great brands take shape when smart strategies meet strong execution, day in and day out. At Trinchero Family Wine & Spirits, marketing is more than creating campaigns. We help shape some of the most recognized and beloved wine brands in America, from category leaders like Sutter Home to premium growth brands like SEAGLASS. As an Associate Marketing Manager, you'll play a hands-on role in helping these brands grow, connecting consumer insights to strategy, and bringing ideas to life in the marketplace.

This is a unique opportunity to gain experience across every aspect of brand marketing, including strategy, innovation, integrated campaigns, consumer insights, forecasting, and execution. One day you may be analyzing market and cultural trends and helping shape annual brand plans. The next, you could be supporting national marketing programs, developing sales tools, collaborating with agency and cross-functional partners, or helping launch the next big idea.
Most importantly, your work won't stay in a spreadsheet or PowerPoint presentation. You'll see it come to life in stores, customer presentations, consumer campaigns, and business results you can be proud of.

What You’ll Get To Do
The following reflects the essential functions for this job. Leadership may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or the needs of the business.

As an Associate Marketing Manager, you'll help bring strategy and execution together across some of the wine industry's most recognized brands. The following reflects management's definition of the essential functions of this role but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities at any time due to reasonable accommodation or other business needs.
Strategic Brand Planning
• Support the development of annual brand plans, go-to-market strategies, and frameworks and partnerships that drive growth across distribution tiers.
• Support the development and execution of integrated marketing campaigns across digital, social, public relations, experiential, ecommerce, retail media, and in-store channels.
• Help bring seasonal, always-on, and tentpole brand moments to life in alignment with brand strategy and creative direction.
• Develop strategic and creative presentations, sell-in materials, and tools for sales teams, distributor networks, customers, and other key gatekeepers.
• Help ensure marketing materials consistently reflect each brand's voice, personality, creative direction, and visual identity; conduct ongoing channel audits and support asset management.
• Audit and coordinate updated content for digital marketing platforms, including brand websites and social media channels.
• Continuously research the alcohol beverage industry, CPG, culture, and industries outside beverage alcohol to identify new strategies, consumer behaviors, and growth opportunities.
Innovation
• Support go-to-market plans for new product launches, including positioning and messaging, asset development, sell-in materials, forecasts, and activation plans.
• Support the innovation pipeline by researching consumer insights, cultural trends, competitive activity, and emerging category dynamics.
Data Analysis and Business Planning
• Pull, analyze, and synthesize consumer, category, customer, and competitive data from platforms such as Circana/IRI, Nielsen, and Power BI to inform decision-making.
• Continuously monitor brand health indicators and program performance to assess progress against strategic objectives and identify opportunities.
• Support business planning, forecasting, budget management, and the development of clear, actionable recommendations.
Project Management and Creative Execution
• Support the development and execution of brand campaigns, partnerships, collaborations, events, ecommerce programs, and retail media activations.
• Work closely with external agency partners, including creative, social, public relations, and experiential agencies, to manage timelines, deliverables, budgets, and feedback.
• Coordinate asset development, legal and regulatory reviews, and internal alignment across Marketing, Sales, Finance, Operations, and other stakeholders.
• Track campaign performance and compile clear recaps, learnings, and recommendations to improve future effectiveness.
• Manage multiple projects from concept through execution, maintaining strong organization, attention to detail, and accountability against deadlines.
Team Contribution
• Bring a growth mindset and contribute to a collaborative, solutions-oriented team environment.
• Build strong relationships across the organization and support the team during key business periods, events, and priorities.

What You’ll Bring
Required Qualifications
• Bachelor's degree required; Business, Marketing, or a related field preferred.
• One to two years of relevant brand marketing experience within the alcohol beverage industry, CPG, or another industry requiring similar brand-building, analytical, and project-management capabilities.
• Strong written and verbal communication skills, with the ability to build productive relationships across functions and levels of the organization.
• Strong presentation-building and storytelling skills, including the ability to create clear, compelling, and visually engaging presentations using PowerPoint, Canva, and related tools.
• Strong presentation delivery skills, including the ability to present to management and cross-functional stakeholders with confidence and clarity.
• Strong analytical mindset and sound business judgment, with the ability to translate data and long-term brand vision into actionable recommendations.
• Ability to manage multiple priorities in a fast-paced environment, exercise initiative, and prioritize independently with limited direction.
• Strong attention to detail, organization, follow-through

Create a Job Alert

Receive an email alert when similar new jobs are posted. It's free, fast and easy.

Create Alert