Partner Marketing Manager

Role Description

We’re looking for an experienced Partner Marketing Manager to help us change the way the world works, with anytime, anywhere, any-device productivity. As a Partner Marketing Manager, you will be part of the Parallels Growth Marketing team and responsible for supporting our channel partners drive pipeline by implementing & monitoring the execution of the partner program(s). You will also be responsible for partner recruitment campaigns. You will work with a global sales team and closely align to the Partner Programs and Enablement manager.

As a Partner Marketing Manager, you will:

• Strategy & tactical planning: Define global co-marketing strategies, create joint value propositions, and develop scalable marketing programs.
• Campaign execution: Plan and launch joint demand generation campaigns, content marketing initiatives, events, and thought leadership programs.
• Regional activation: Support regional marketing teams by providing global programs and toolkits to activate campaigns locally.
• Channel & ecosystem strategy: In partnership with stakeholders, develop and execute campaigns to support overall tech alliance strategy.
• Performance management: Track, analyze, and report on campaign performance, engagement metrics, and pipeline influence to optimize future initiatives.

Specific areas of focus include:

• MDF strategy: Build strategy based on analytical analysis, management & execution of future and ongoing activities, maintain budget with focus on ROI, performance analysis of past activities, overall plan and recommendations for allocation.
• Partner marketing: Plan and execute partner recruitment strategy, marketing plan via partner (Relevize, webinars, co-marketing campaigns etc.), market to existing partner (comms, webinar, guide, assets on portal, etc.), managing onboarding experience in partnership with Enablement, ongoing planning with CAM’s, events, enablement and other cross-functional team members, educate and enable cross-functional team on overall strategy, specific campaigns, and report on results.

Qualifications

• 3-5 years in partner, channel, or B2B marketing, preferably in the tech or software industry.
• Ability to develop long-term marketing strategies and execute them on a global and local scale.
• Strong interpersonal, written, and verbal communication skills.
• Proficiency in using data to track performance and generate insights.
• Excellent organizational skills to manage multiple global initiatives simultaneously.
• Familiarity with B2B marketing strategies like demand generation, content marketing, and events.
• Experience with CRM, marketing automation, and analytics tools.

Requirements

• Ability to translate priorities into actionable tactics with clear goals and metrics.
• Relationship management with both internal and external stakeholders.
• Measure and report on performance of partner marketing programs, focusing on metrics like pipeline contribution and ROI.
• Ability to execute with a high degree of independence and resourcefulness.

Benefits

• Fully remote workspace with no pressure to work in an office.
• Flexible hours to support work-life balance.
• Opportunity to work with a fast-growing team of motivated and fun people.