Senior Vice President, Marketing

Job Description Job Description ABOUT BOOSTED COMMERCE Boosted Commerce (founded in 2019) is a digitally-native, CPG platform focused on acquiring and building new, fast-growing beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators already scaling several consumer brands with proven product-market fit. We are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you— reach out! IN YOUR NEW ROLE As our Senior Vice President of Marketing, you will be a senior leader on the executive team, reporting directly to the CEO, with end-to-end ownership of the marketing function across Boosted Commerce's multi-brand portfolio. You will set the marketing vision, build the growth model, and lead the teams that drive that growth. YOUR RESPONSIBILITIES Develop and own the holistic marketing strategy for Boosted Commerce's portfolioof brands across all channels — paid media, organic social, influencer and affiliate, creative, content, lifecycle, and brand Own positioning, messaging, and storytelling across every customer touchpoint and ensure each brand has a distinct, consistent identity in the market Manage and optimize the marketing budget across both brand-building and performance channels, with clear accountability for revenue, CAC, LTV, and contribution margin Lead, mentor, and scale a high-performing marketing organization spanning paid acquisition, content and community, affiliate and influencer, creative, and marketing analytics Drive innovation by blending data and intuition - test bold creative and channel bets, kill what isn't working quickly, and double down on what is Champion the adoption of AI, automation, and modern marketing technologies to scale output, sharpen targeting, and improve efficiency across the team Collaborate with data and finance leaders to measure what matters, track campaign effectiveness and ROI, and refine strategies in real time Represent the marketing function to the CEO, board, and broader executive team TO BE THE BEST FIT FOR THIS ROLE YOU NEED 10+ years of marketing experience, with a strong track record of senior leadership in DTC and/or CPG environments and a clear record of scaling both revenue and brand equity Deep experience in beauty, health, wellness, or related consumer industries strongly preferred. Demonstrated ability to scale brands across multiple channels (DTC, Amazon, TikTok Shop, retail) while managing significant budgets with discipline Exceptional leadership and team-building skills, with experience hiring, developing, and leading senior marketing leaders and cross-functional teams Combines creative intuition with analytical rigor, and is fluent in the metrics that matter and comfortable getting into the data Strong point of view on how AI and modern marketing technology can be deployed to drive performance and operational leverage Entrepreneurial spirit, comfort with ambiguity, and the energy to build in a fast- paced, high-growth environment BOOSTED COMMERCE OFFERS : Salary: $230,000 – $260,000 High-growth company at a pivotal juncture Hybrid Opportunity Flexible Time Off Benefits (Medical, Dental, Vision, etc) Bonus and Equity Boosted Commerce is an equal opportunity employer committed to diversity and inclusion We believe bringing together people from diverse backgrounds enhances our ability to think more creatively and to come to the right conclusion more often We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, or disability Company Description Boosted Commerce (founded in 2019) is a digitally native, CPG platform focused on building beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators and are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out! Company Description Boosted Commerce (founded in 2019) is a digitally native, CPG platform focused on building beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators and are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out!