Associate Director, Regional Marketing Specialist, Hematology- West Region

Role Description

The Associate Director, Hematology Regional Marketing (RMK) is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on:

• Commercial Thought Leader (TL) engagements to gain insights into regional opportunities.
• Providing a bridge between regional markets and headquarters.
• Regionally supporting the brand strategy.
• Supporting promotional Speaker training and development.
• Execution of peer-to-peer educational programs.
• Supporting regional congress activity.

Responsibilities will include, but are not limited to, the following:

• Brand Strategy
  • Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
  • Supporting the execution of approved Advisory Boards.
  • Assisting in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief.
  • Facilitating, participating in, and attending advisory boards, where appropriate.
• Regional and National Physician Discussions
  • Supporting disease state and approved on-label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials.
  • Engaging with assigned TLs and soliciting feedback, as necessary.
  • Participating and attending Congresses and other industry meetings.
  • Conducting 1:1 meetings with HCPs.
  • Attending meeting sessions at the congress.
• Compliant Collaboration with other Field-based and Home Office-based teams
  • Providing input and support in developing account plans for Sales Speaker Management and Engagement.
  • Identifying and developing HCP Speakers to provide high-quality compliance promotional education.
  • Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials.
  • Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles.
  • Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities.
  • Working with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
  • Assisting in the development of Home office Brand Strategy and in the execution of the strategy in the Regions.
• Compliance & Integrity
  • Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.

Qualifications

• Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical.
• Minimum 5 years of experience in Hematology or specialty therapeutics.
• Bachelor's Degree required or higher.
• Marketing, Sales Management, and/or launch experience strongly preferred.
• Experience with thought leader engagement, ad boards, and speaker’s bureau strongly preferred.
• Proven ability to manage large geographical territory.
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs.
• Ability to inform strategies, develop tactics, and execute strategic plans under short timelines that will help to achieve the desired goals.
• Strong business acumen; understands market dynamics, business drivers, corporate goals, and impact on strategy.
• Clinical knowledge and aptitude in complex disease states; desire to continuously learn and improve by applying new knowledge and skills on the job.
• Effective verbal and written communication skills and organizational abilities.
• Self-driven with strong organizing and planning skills; able to determine effective approaches and take appropriate action based on available information and consistent with overarching strategy.
• Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans.
• Highly collaborative with the ability to manage multiple projects simultaneously.
• Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
• Business travel, by air or car, is regularly required.
• Willingness to work evenings and select weekends is required.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include:
  • Paid Time Off: Flexible time off (unlimited, with manager approval), 11 paid national holidays.
  • Additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, and various leaves of absence.
  • Annual Global Shutdown between Christmas and New Year's Day.