Marketing Manager

The Event Center at American Dream is a venue designed to host a dynamic range of events. Purposefully built to deliver a unique slate of events focused on memorable experiences. As a cornerstone of American Dream’s diverse offerings, the Event Center brings world‑class brands and unforgettable experiences to the region, serving as a vibrant destination for fans, and community partners alike.

Key Objective(s):

Be part of something big from day one. We’re building a brand-new Event Center at American Dream, and we’re looking for a Marketing Manager ready to help launch a dynamic new destination for memorable events in New Jersey.

This is a rare opportunity to shape the brand, grow the audience, and drive excitement for a venue that will bring conferences, conventions and other unforgettable experiences to the heart of the market.

Primary Responsibilities:

• Create and execute bold, strategic marketing campaigns that drive awareness, engagement, and ticket sales for concerts, performances, and special events.

• Develop and implement integrated marketing plans across digital, social, email, paid media, PR, partnerships, and on‑site channels to maximize attendance and revenue.

• Lead marketing efforts for new show launches, seasonal programming, festivals, and one‑off events, managing timelines, assets, and promotional rollouts.

• Collaborate closely with booking, box office, operations, production, and creative teams to align marketing strategies with programming goals and operational realities.

• Partner with vendors, agents, and external stakeholders to execute artist and brand approved campaigns, promotional assets, and market‑specific strategies.

• Build buzz and audience excitement through compelling content, promotions, media outreach, influencer partnerships, and community engagement initiatives.

• Manage and grow the venue’s digital presence, including social media, website content, email marketing, and paid advertising platforms.

• Oversee campaign budgets, media buys, and vendor relationships to ensure efficient spend and strong ROI.

• Track and analyze marketing performance, ticket sales trends, and audience data to optimize campaigns and inform future strategy.

• Coordinate press outreach, announcements, and earned media opportunities in partnership with internal or external PR teams.

• Support on‑site activations, street teams, grassroots efforts, and experiential marketing tied to key events and shows.

• Develop post‑event recaps and performance reports, sharing insights and recommendations with internal stakeholders and partners.

• Stay current on live entertainment marketing trends, emerging platforms, and audience behaviors to continuously evolve marketing approach.

Desired Qualifications:

• 4–6 years of marketing experience.

• Background in conventions, conferences, specialty events, or venue marketing.

• Strong digital marketing and audience development skills.

• A creative, data-driven mindset.

• Excellent communication, organization, and project management abilities.

• Comfort working in a fast-paced, event-driven environment.

• Experience launching a new venue or building a marketing plan from the ground up.

• Familiarity with performing arts audiences and the New Jersey/New York market.

• Experience working with sponsorships, partnerships, and community outreach.

• Graphic design, content creation, or basic analytics/reporting experience.

• Help launch a major new venue at one of the most exciting destinations in the region.

• Build a brand from the ground up.

• Join a team passionate about live experiences, audience growth, and unforgettable events.

The Event Center at American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.

Job Details

Pay Type Salary

Hiring Min Rate 85,000 USD