Brand Manager

Brand Manager - Bloomingdale, IL (Hybrid) Open to candidates willing to relocate Up to $160,000 Base Salary + Bonus Benefits include Medical, Dental, Vision, 401(k), Paid Time Off, Hybrid Work Schedule, Onsite Wellness Center, and outstanding career growth opportunities. Our company is an established manufacturer in the food and beverage industry with products distributed through leading grocery, club, mass retail, and foodservice channels across North America. As consumer preferences continue to evolve, we remain focused on expanding our brand portfolio through innovation, strategic marketing, and category leadership. We are seeking a Brand Manager who combines strong business acumen, deep consumer understanding, and hands on experience with product innovation to help drive the next phase of growth. This position will play a key role in shaping brand strategy, identifying new market opportunities, leading product development initiatives, and supporting long term business planning. The candidate will have proven experience in brand management and product innovation within the food or CPG industry, with a strong understanding of consumer trends, product development, and bringing new products to market. Key Areas of Responsibility Responsibilities: Develop and execute comprehensive brand strategies that drive sales growth, market share, and profitability. Lead new product launches from concept through commercialization while partnering with Research & Development, Operations, Supply Chain, and Sales teams. Identify opportunities for line extensions, product improvements, packaging enhancements, and portfolio optimization. Analyze consumer insights, market research, competitive activity, syndicated data, and category trends to identify opportunities and develop actionable recommendations. Create annual brand plans, marketing calendars, and go to market strategies aligned with company objectives. Manage multiple innovation projects simultaneously while ensuring timelines, budgets, and key milestones are achieved. Partner with Trade Marketing and Sales to develop retailer specific marketing programs, promotional initiatives, and customer presentations. Monitor product performance, promotional effectiveness, pricing strategies, and overall profitability to identify opportunities for continuous improvement. Develop sales forecasts, demand projections, and business cases to support new product investments and strategic initiatives. Prepare and present business reviews, brand performance updates, and growth recommendations to senior leadership. Manage brand budgets and marketing investments while evaluating return on investment and financial performance. Work cross functionally with Finance, Customer Service, Manufacturing, and Supply Chain to ensure successful execution of brand initiatives. Stay current on emerging consumer trends, industry developments, and competitive activity to help position the business for continued success. Qualifications: Bachelor's degree in Marketing, Business, or a related field. MBA preferred. 3+ years of Brand Management experience within the Food or Consumer Packaged Goods (CPG) industry is required. Proven success developing brand strategies, launching new products, and growing established product lines. Experience working closely with cross functional teams including Sales, R&D, Operations, Finance, and Supply Chain. Strong analytical skills with experience utilizing consumer insights, syndicated data, and category analysis to drive business decisions. Excellent project management, communication, presentation, and organizational skills. Ability to manage multiple priorities in a fast paced environment while driving projects from concept through execution. #J-18808-Ljbffr