Brand & Marketing Manager

Company Overview: gusto! is an Atlanta-based fast-casual restaurant with 12 company-owned locations. We serve fresh, flavorful bowls & wraps made with high-quality ingredients because we believe eating well should never mean sacrificing flavor. Guided by our mission to (re)fuel our world with life-giving food and good energy, we're building a brand that brings Feel Good Flavor to every guest, every day. Our culture is built on communication, passion, positivity, and a shared commitment to delivering exceptional guest experiences. Recognized by QSR Magazine and the Atlanta Business Chronicle as a great place to work, gusto! continues to grow throughout metro Atlanta. Position Summary Location: Atlanta, GA (Hybrid) Employment Type: Full-Time We're looking for a Brand & Marketing Manager to help bring the gusto! brand to life across every guest touchpoint. This highly cross-functional role leads brand and campaign planning, owns gusto!'s social media strategy and content creation, and oversees our loyalty, CRM, and email marketing initiatives. Working closely with internal teams and external partners, you'll ensure every marketing initiative is thoughtfully planned, executed, and optimized to drive traffic, transactions, and long-term brand growth. The ideal candidate is highly organized, creative, collaborative, and data-driven, with a passion for bringing great ideas to life and delivering measurable results. Key Responsibilities 1. Brand/Campaign Planning & Performance Lead the marketing planning process by managing the brand calendar and campaign roadmap. Manage marketing workflows, timelines, and project visibility in Asana. Lead the marketing brief process, translating business priorities into clear marketing plans, channel tactics, deliverables, KPIs, and success metrics. Own the marketing dashboard by gathering weekly performance data, maintaining reporting accuracy, and providing actionable insights to optimize future marketing efforts. Balance long-term brand building with promotional campaigns that drive traffic and sales. 2. Social Media Leadership & Execution Own gusto!'s social media strategy, content calendar, and channel presence across platforms. Develop creative social concepts that reinforce the gusto! brand and strengthen its personality across social channels. Capture engaging, on-brand social content that supports campaign and product priorities, drives guest engagement, and brings the gusto! brand to life. Monitor channel performance, identify platform and audience trends, and apply insights to optimize future social content. 3. Loyalty, CRM & Partnership Management Serve as the primary marketing contact for CRM, loyalty, email marketing, and key partners. Partner with agency (Croud) to manage CRM, loyalty, and email marketing initiatives. Manage the Punchh loyalty platform, including reporting, campaign support, and guest issue resolution. Oversee DoorDash and Uber Eats partnerships, including promotional planning, advertising spend, and quarterly business reviews. Coordinate with paid digital partners on campaign planning, execution, and reporting. Additional Responsibilities Support field marketing initiatives and other marketing priorities as business needs evolve. Perform other duties as assigned. Qualifications 5+ years of experience in brand, marketing, or social/digital marketing, preferably within the restaurant or retail industry. Proven experience managing integrated marketing campaigns from planning through execution. Experience creating and managing organic social media content, including photography and video for social platforms. Expertise using Asana (or similar project management software) to manage marketing workflows and campaign execution. Strong analytical skills with experience reporting on marketing performance and translating data into actionable insights. Experience working with CRM, loyalty, email marketing, and third-party marketing platforms. Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously. Excellent written, verbal, and interpersonal communication skills. Bachelor's degree in Marketing, Communications, Business, or a related field preferred. What Makes You Successful at gusto! Ownership: Takes initiative, follows through, and delivers results. Organization: Brings structure to complex projects and competing priorities. Creativity: Generates fresh ideas and solves problems with curiosity. Guest Focus: Makes decisions through the lens of the guest experience. Collaboration: Builds strong relationships across teams and partners. Solutions-Oriented: Tackles challenges with resourcefulness and a bias toward action. gusto! is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace for all team members. Gusto