Product Marketing Specialist

General Information

Name


Product Marketing Specialist


Employment Type


Direct Hire


Position level


Full-time


Virtual/Remote?


No


Labor Category


Professional (Other)


Date


26-Jun-2026


City


Woburn


State


Massachusetts


Country


United States


Ref #


9247861959


Description & Requirements

Description

Product Marketing Specialist
Woburn, MA
Direct Hire
$75-100k

*Position is fully onsite

Kelly is seeking a Product Marketing Specialist to work for our client, a leader in the plant healthcare industry, on a direct hire basis in Woburn. This is an excellent opportunity to get involved with the development, positioning, and lifecycle management of the company's innovative products and solutions.

The Product Marketing Specialist will:

• Lead product launches through the stage gate process, managing timelines, deliverables, and cross-functional coordination to successfully bring products to market
• Define product positioning, value propositions, key features, and customer benefits to ensure products meet market needs and align with company growth objectives
• Support product strategy and stewardship throughout the product lifecycle, including market positioning, pricing recommendations, competitive differentiation, and SKU transition planning
• Partner closely with sales, marketing, R&D, packaging, supply chain, quality, and operations teams to align commercial goals with product development and launch execution
• Own the commercial readiness of each launch, ensuring product messaging, pricing, packaging direction, and go-to-market requirements are clearly defined and executed
• Coordinate with operational activities, including production timelines, supply planning alignment, production trials, and launch milestone tracking
• Monitor market trends, customer needs, and competitive activity to help guide product improvements, innovation opportunities, and long-term portfolio strategy
• Support lifecycle management activities, helping transition products smoothly into market while minimizing operational disruption and excess/obsolete inventory

Qualifications:

• Prior experience in product management, product marketing, operations, or a related field - ideally with regulated or technical products
• Experience translating customer or market needs into product positioning, features, pricing, and commercialization strategies
• Experience coordinating cross-functional projects from development through production or market launch
• Strong understanding of product lifecycle management, market positioning, and go-to-market execution
• Experience in plant healthcare, horticulture, arboriculture, turf, agriculture, or related green industry markets is a plus
• Strong project management and organizational skills, with the ability to manage multiple initiatives and priorities simultaneously
• Solid understanding of manufacturing and supply chain processes, with the ability to coordinate effectively across technical and operational teams
• Excellent communication and collaboration skills, with the ability to work effectively across different departments
• Highly organized, proactive, and solutions-oriented, with the confidence to raise issues early and help drive decisions
• Comfortable working in an environment where priorities can shift quickly
• Proficient in Microsoft Excel, project management software is a plus

Benefits:

• Medical, dental, life, and disability insurance
• Vacation and paid holidays including the week between Christmas and New Year's holidays
• 401k with outstanding company match
• Tuition reimbursement and paid professional development
• Childcare assistance and parental leave
• Student loan assistance
• And more!

Interviews are happening now! If qualified and interested, please apply to this posting ASAP or directly send your resume to View email address on click.appcast.io.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

Get a complete career fit with Kelly®.
You're looking to keep your career moving onward and upward, and we're here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.


About Kelly
Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life-just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Kelly may use AI-powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice.