Marketing Manager

CRM, Lead Generation & Digital Campaigns Location: On-Site in Green Cove Springs, FL Department: Marketing Reports To: Vice President of Marketing Employment Type: Full-Time / Salary About The Role Vac-Con is seeking a strategic and results-oriented Marketing Manager to lead data-driven marketing initiatives, with a strong focus on lead generation, nurturing, and digital campaign execution. This role requires expertise in Salesforce, HubSpot, Google Ads, and social media platforms, with a proven ability to drive pipeline growth and customer engagement through data-driven strategies. Key Responsibilities Develop and execute integrated, measurable marketing campaigns focused on lead generation, nurturing, and conversion across digital channels. Develop, manage, and optimize Google Ads campaigns to drive qualified traffic and maximize ROI. Oversee social media strategy and execution across platforms (LinkedIn, Facebook, X, Instagram), ensuring brand consistency and audience engagement. Own and refine marketing automation workflows in HubSpot and Salesforce, ensuring seamless lead handoff to sales. Analyze campaign performance and lead generation metrics to continuously improve conversion rates. Ensure CRM data accuracy and tracking of marketing-related KPIs. Stay current with industry trends and best practices in B2B marketing, CRM, and automation. Supervision of graphic design staff member Key Performance Indicators (KPIs) Lead Generation Volume: Number of qualified leads generated monthly/quarterly. Lead Conversion Rate: Percentage of leads converted to opportunities or customers. Cost per Lead (CPL): Efficiency of paid campaigns, especially Google Ads. Marketing Influenced Pipeline: Value of pipeline influenced by marketing activities. Email Engagement Rates: Open, click-through, and conversion rates from nurturing campaigns. Social Media Engagement: Follower growth, engagement rate, and referral traffic. Ad Performance Metrics: CTR, CPC, and conversion rates from paid media. CRM Data Accuracy: Completeness and cleanliness of lead/contact records. Qualifications 5+ years of experience in B2B marketing, with a strong emphasis on CRM, lead generation, and digital campaign management. Proficiency in Salesforce, HubSpot, and Google Ads is required. Proficiency with the Adobe Creative Suite including Premier (or equivalent video editing tools). Hands‑on experience managing social media platforms and tools (e.g., Hootsuite, Sprout Social). Strong analytical skills and experience with marketing performance metrics. Excellent communication and project management skills. Experience working cross‑functionally with sales, product, design, and analytics teams. Bachelor’s (or higher) degree in marketing, business, or related field. Preferred Skills Experience in the heavy equipment, automotive or vehicle upfitting / manufacturing industry. Familiarity with tools like Google Analytics, LinkedIn Ads, Meta Business Suite. Familiarity with Adobe Creative Suite, photography, and videography Experience with video production for training, advertising, social media, and product promotion including scripting, filming, editing, and distribution across digital platforms. Experience with product development and promotion, including collaboration with cross‑functional teams to bring new products to market and drive awareness through targeted campaigns. #J-18808-Ljbffr