Senior Vice President, Social Strategy

SVP, Social & Content Strategy Lead

This is not a traditional social role. As SVP, Social & Content Strategy Lead, you will define and shape what social and content mean for one of the most influential brands in the world. Sitting at the center - you will lead the evolution of an always-on, insight-driven, culturally relevant content ecosystem that connects brand, business, and audience in meaningful ways.

This role requires a rare blend of strategic leadership, category expertise, client partnership, and hands-on craft. You are as comfortable advising senior clients as you are shaping the work. You see social and content as inseparable—and as a growth engine for the business.

You will lead a multidisciplinary team of ~20 strategists, partnering across creative, media, data, and platform teams to deliver integrated, future-forward solutions.

Responsibilities

Define the Vision

• Architect a modern, always-on social and content ecosystem - one that is audience-first, insight-led, and culturally fluent
• Champion a unified view of content and social as a single, connected discipline
• Set the strategic direction across brand, campaign, and real-time initiatives

Lead at the Highest Level

• Serve as a senior client confidante and trusted advisor, building relationships that extend beyond briefs into business partnership
• Bring a strong, informed POV on the landscape, identifying opportunities for differentiation and growth
• Represent leadership in key client forums, shaping decisions and influencing outcomes

Drive Strategic Excellence

• Lead the development of breakthrough social and content strategies grounded in audience insight, platform behavior, and business objectives
• Elevate the team's thinking across content development, distribution, engagement, and measurement
• Push the boundaries of what's possible—introducing new formats, platforms, partnerships, and ways of working

Build & Lead a High-Performing Team

• Oversee a team of ~20 spanning VP/Group Director through junior strategists
• Foster a culture of collaboration, curiosity, and continuous improvement
• Balance and elevate diverse leadership strengths across:
• Holistic social/content strategy and innovation
• Operational excellence, team development, and staffing
• Deep social platform expertise and best-in-class execution
• Act as a mentor and coach, developing the next generation of leaders

Be a Hands-On Leader

• Stay close to the work—guiding key briefs, shaping outputs, and elevating quality
• Operate as both thinker and doer, stepping in where needed to unlock progress
• Build new frameworks, processes, and ways of working that enable speed, quality, and innovation

Integrate Across GroupeConnect

• Partner seamlessly with strategy, creative, media, data, and production teams
• Ensure social and content strategies are fully integrated into broader marketing ecosystems
• Help define what "Power of One" looks like in practice - connected, cohesive, and client-centric

Qualifications

What We're Looking For

Experience & Expertise

• 12–15+ years in social, content, and/or integrated strategy
• Financial services category experience with a strong understanding of the landscape
• Proven experience leading large, multidisciplinary teams
• Track record of building and scaling modern content ecosystems for major brands

Strategic & Creative Leadership

• A holistic view of social and content—seeing them as interconnected, not siloed
• Strong instincts for culture, audience behavior, and platform evolution
• Ability to turn complex business challenges into clear, compelling strategies
• Equal strength in long-term vision and day-to-day execution

Client Partnership

• Gravitas and presence at the C-suite level - clients seek you out and trust your perspective
• Exceptional communication and storytelling skills
• Ability to navigate complexity and drive alignment across stakeholders

Operational & Organizational Leadership

• Experience building teams, developing talent, and creating scalable ways of working
• Strong understanding of agency operations, staffing, and growth pathways
• Ability to balance multiple workstreams while maintaining quality and momentum

Mindset

• Builder mentality—you're excited to shape, evolve, and redefine what this role can be
• Collaborative by nature, with a belief in integrated, cross-functional solutions
• Curious, optimistic, and energized by change
• Passionate about creating work that is not just effective, but meaningful

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $286,832.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2026.