Vice President, Demand Generation

Iterable is an AI‑powered customer engagement platform that helps brands across a range of industries create dynamic, individualized experiences at scale.

About the role

We are looking for a VP, Global Demand Generation to own the full revenue marketing engine, driving predictable pipeline growth, accelerating deal velocity, and ensuring operational excellence across the marketing organization. The role reports to the CMO and partners closely with Sales, RevOps, Finance, Product Marketing, and Brand.

Key responsibilities

• Own the global revenue marketing strategy and outcomes
  • Define and lead the end‑to‑end demand generation strategy aligned to company growth goals, ICPs, and GTM priorities
  • Translate revenue targets into measurable demand plans, forecasts, and investment strategies
  • Partner closely with Sales leadership on pipeline planning, account coverage, and forecast accuracy
  • Drive accountability for pipeline creation, progression, and conversion across segments and regions
• Lead and scale demand generation programs
  • Field & event marketing: Design regional and executive programs that accelerate enterprise deal velocity
  • Account‑based marketing (ABM): Lead a focused, sales‑aligned motion across priority segments
  • Integrated campaigns: Drive cohesive, multi‑channel programs that connect brand to pipeline
  • Paid media & digital: Own global paid and digital strategy across search, social, display, and emerging channels
  • Webinars & virtual programs: Build scalable digital programs that generate pipeline and extend thought leadership
• Own marketing operations and analytics
  • Lead marketing operations, including tech stack, data infrastructure, campaign execution, and process optimization
  • Establish clear definitions, measurement frameworks, and attribution models in partnership with RevOps and Finance
  • Drive forecasting rigor, budget allocation, and ROI visibility across all marketing investments
  • Build a best‑in‑class analytics function that delivers actionable insights on pipeline performance, conversion, and efficiency
  • Ensure data quality, governance, and seamless integration across systems
• Operate with rigor and credibility
  • Inspect performance regularly, optimizing programs and spend based on impact and efficiency
  • Communicate pipeline health, forecasts, insights, and trade‑offs clearly to executive leadership
  • Bring a systems‑thinking approach to scaling demand while balancing experimentation with repeatability
• Build and lead a high‑performing team
  • Lead, coach, and scale a global team across multiple demand functions
  • Clarify ownership, priorities, and success metrics for all team members

Desired qualifications

• 12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles
• Proven track record of owning pipeline in mid‑market and enterprise contexts
• Deep experience across field marketing, ABM, integrated campaigns, and paid media
• Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics
• High credibility with Sales, Finance, and executive stakeholders; strong cross‑functional leadership
• Ability to balance strategic thinking with operational excellence and execution
• Demonstrated ability to invent creative programs that break through competitive noise
• Experience leading and scaling high‑performing global teams
• Clear, executive‑level communicator capable of simplifying complex trade‑offs

Perks & benefits

• Paid parental leave
• Competitive salaries, meaningful equity, and a 401(k) plan
• Medical, dental, vision, & life insurance
• Community impact days
• Fertility & adoption assistance
• Paid sabbatical
• Flexible PTO
• Monthly employee wellness allowance
• Monthly professional development allowance
• Pre‑tax commuter benefits
• Complete laptop workstation

Compensation

US base salary range: $252,000 – $315,000. The total compensation package includes variable pay (where applicable), equity, and benefits such as medical, dental, vision, and financial support.

Equal Employment Opportunity

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender‑identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.