Senior Vice President, Global Media Planning and Strategy (CPG/Drink Account)

Senior Vice President

Company description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Senior Vice President will lead global media planning and strategy for a high profile Drink/Beverage account. This SVP is a strategic leader and business partner who contributes to strategy, builds and maintains relationships with clients at all levels. The SVP manages, leads, and develops their team while also playing an active "hands-on" role in the deployment of strategic plans across the full paid, owned, earned spectrum. The SVP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.

Responsibilities

Act as a day-to-day point of contact and partner for assigned clients. Responsible for developing, implementing, and executing strategy to deliver on short- and longer-term goals (e.g., traffic, ROI, customer count, 1P audience growth, and brand metrics). Support the spectrum of the client's media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning. Actively listen to Clients and continually identify opportunities to lead thinking. Team leader for Client interaction fostering positive relationships. Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience and deliver on traffic and performance goals. Effectively communicates and solicits agreement of best opportunities for Client. Ensure the quality of work for all Client deliverables. Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management). Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations. Ability to cross sell interagency products and services. Collaborate with business intelligence/analytics, data and investment teams to ensure strategic plans are powered by campaign performance data + insight and marketplace opportunity. Lead and mentor a team.

Qualifications

Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights. 12+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management. Demonstrated ability to generate 1P audience strategies that can be translated into effective media activation. Proven experience and success in presenting plans to Client and influencing top level Client decisions. Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results. Excellent leadership, management and motivational skills. Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally. Excellent organizational, interpersonal, and quantitative/analytical skills. Strong Client presentation skills and business writing skills. Demonstrated expertise in strategic planning and Client relations. Detail oriented and proven ability to thrive in a fast-paced environment. Critical assessor of talent – builds and motivates high performing teams. Able to direct long range planning and the development of programs to maximize organizational resources. Design and manage projects, resources, stakeholders, participants, and deadlines. High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change.