Senior Associate, Commerce Search

Role Summary & Impact The Senior Associate, Commerce Search will assist in tactical activation and overall day‑to‑day media management of search‑based activations. You will be heavily involved in keyword strategy development, competitive research, day‑to‑day campaign setup, management, and reporting of search media buys. This role will focus on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role requires an understanding of each platform’s search offerings – from self‑serve to managed service buys. You will connect directly with the retail media networks at each key customer on behalf of, and in partnership with, the client. You will support the Manager, Commerce Search in maximizing retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem‑solving is necessary to succeed in this role. Responsibilities Manage search media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies such as Pacvue, Skai, and Epsilo. Optimize client accounts to meet their established KPIs. Manage and build strong relationships with the client teams across Ecommerce, Retail Media, and Brand. Ensure ongoing campaign compliance with GroupM established guidelines and best practices. Prepare campaign performance reports on a weekly, monthly, and quarterly basis. Identify insights and optimizations utilizing historical data and competitive research. Address technical issues with search campaign serving. Understand key drivers of performance on various ecommerce platforms and marketplaces. Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform. Qualifications Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience. 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution. Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.). Strong drive to understand the retail landscape and latest trends in commerce media. Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. Ability to collaborate and work effectively with internal teams and external partners. A self‑starter attitude that thrives in a fast‑paced environment. Experience with Microsoft Office Suite, including Excel, PowerPoint, and Outlook. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e‑mail to GroupM Leave Administration at View email address on click.appcast.io or call View phone number on click.appcast.io and let us know the nature of your request and your contact information. Please read our Privacy Notice ( for more information on how we process the information you provide. #J-18808-Ljbffr Mindshare