Digital Marketing Specialist

JOB REQUIREMENTS: If you are looking to be part of a company focused on making our roads and communities safer, apply to join our team of talented individuals today! What TAPCO has to offer you 10 Paid Holidays Paid Vacation and Personal Time (starting day one) Four Weeks of Paid Parental Leave with no waiting period 401K Plan with Employer Match (fully vested on day one) Company-Funded Short-Term Disability Pet, Health, Vision, and Dental insurance Quarterly Company Events and Lunches Have a say in TAPCO Happenings by joining the Fun or Safety Committee What you will accomplish as a Digital Marketing Specialist at TAPCO: Reporting to the Sr. Digital Marketing Manager, this position supports the execution of digital marketing initiatives across email, search, SEO, paid and organic social media, and website projects. This role assists with organizing insights and input to make digital media recommendations inspired by performance benchmarks. The candidate will collaborate with Marketing Content, Operations, and other stakeholders to support project and campaign experiences, meeting timing, investment, and goal expectations while contributing to performance reporting. Essential Duties and Responsibilities: Support the delivery of an efficient and unified, omnichannel brand identity experience Assist with all marketing reporting activities, including weekly and bi-monthly reporting updates Support the digital marketing tech-stack management, including but not limited to HubSpot Contribute to the paid media planning, deployment, optimization and performance reporting Conduct keyword research and on-page optimization to support TAPCO\'s SEO,AEOand PPCstrategy Support Paid Search and Paid Social campaigns, including account and budget management Setup Marketing Automation workflows triggered by audience behavioral events Regularly monitor web traffic, engagement, site speed and other KPIs. Recommend and implement adjustments to improve web performance Collaborate with marketing, IT, and webdeveloper to make highly technical website updates Assist with data source integrations and support standards for data governance, tracking, and compliance for unsubscribes, unengaged contacts, and spam Support the digital marketing team by executing other miscellaneous tasks as needed Adhere to TAPCO Values: Safety First, Fight for the Greater Good, Get Stuff Done, Be Helpful and Figure it Out Perform all Other Duties As Assigned Required Experience And Knowledge/ Skills/Ability: Proven website, marketing automation and accountability skills Builds relationships,collaborative team player,able to effectively organize, prioritize, and delegate work effectively within a fast-paced environment with minimal supervision and ever-changing tasks Self-motivated, organized,detail-oriented and able to act\... For full info follow application link. Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individual with Disabilities \*\*\*\*\* APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/DFE9654423534BE2 #J-18808-Ljbffr