Senior Specialist, Talent Attraction - Recruitment Marketing

Job Description

Senior Specialist, Talent Attraction – Recruitment Marketing
(TA SR Specialist, Ops & Innovation)

Location: North Chicago, IL\n
Schedule: Monday–Friday, 9:00 AM–5:00 PM CST\n
(Hybrid-Tuesday, Wednesday, Thursday onsite, and M&F remote)
Contract Duration: 6 Months to start (Leave Coverage; potential extension based on performance and business needs)\n
Industry: Pharmaceutical / Biotechnology\n
$46-$51/hr based on benefit selections

Orion Group is seeking an experienced Senior Specialist, Talent Attraction – Recruitment Marketing to support a leading global pharmaceutical organization's Talent Acquisition team.\n
\nThis highly collaborative, hands-on role will be responsible for executing recruitment marketing campaigns, strengthening employer branding initiatives, optimizing digital recruitment advertising, and enhancing the candidate experience through recruitment marketing technologies.\n
\nThe ideal candidate combines recruitment marketing expertise with strong digital marketing, project management, vendor coordination, and marketing analytics capabilities. This individual will partner with Talent Acquisition, Corporate Marketing, Public Affairs, and external agencies to deliver effective talent attraction campaigns and support ongoing recruitment marketing operations.\n
\nThis position is well suited for a proactive, detail-oriented marketing professional who can independently manage multiple initiatives, analyze campaign performance, and drive projects from planning through execution.\n
Key Responsibilities
Recruitment Marketing & Digital Campaign Management

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• Execute, manage, and optimize paid recruitment marketing campaigns in collaboration with external recruitment marketing agencies.
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• Coordinate campaign planning, creative assets, budgets, timelines, stakeholder communications, and performance reporting.
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• Review campaign strategies, advertising recommendations, creative content, and spending to ensure alignment with talent attraction objectives.
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• Monitor recruitment marketing analytics and identify opportunities to improve candidate engagement and campaign effectiveness.
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• Support employer branding initiatives that strengthen the organization's ability to attract qualified talent.

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Programmatic Advertising & Vendor Management

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• Support implementation, administration, and optimization of programmatic recruitment advertising campaigns through platforms such as Appcast.
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• Serve as a primary operational contact for external recruitment marketing vendors and agency partners.
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• Collaborate with Talent Acquisition, Corporate Marketing, and Public Affairs teams to coordinate recruitment advertising activities.
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• Monitor vendor deliverables, advertising performance, and campaign optimization recommendations.

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Career Site & Candidate Experience Management

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• Support administration and ongoing optimization of the organization's Phenom-powered career site, chatbot, and candidate engagement tools.
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• Create, edit, and maintain career site content, recruitment landing pages, and search engine optimization (SEO) elements within a content management system (CMS).
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• Coordinate testing, quality assurance, and implementation of career site updates and enhancements.
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• Collaborate with internal stakeholders to improve the digital candidate experience, accessibility, and content accuracy.
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• Support career site governance and initiatives designed to protect candidates from recruitment fraud.

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Candidate Communications & CRM Campaigns

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• Manage recruitment marketing communication calendars and coordinate candidate engagement campaigns.
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• Execute targeted recruitment marketing email campaigns supporting global, functional, and skill-specific talent pipelines.
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• Review candidate-facing communications and provide recommendations to improve messaging and engagement.
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• Partner with employer branding and corporate communications teams to promote employee stories, employer value proposition (EVP) initiatives, and talent attraction content.

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Recruitment Marketing Operations & Project Management

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• Coordinate and facilitate recurring recruitment marketing meetings with Talent Acquisition stakeholders.
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• Manage recruitment marketing requests, workflows, and ServiceNow tickets.
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• Maintain recruitment marketing playbooks, processes, documentation, and operational resources.
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• Support Talent Acquisition communications, internal presentations, and employee engagement initiatives.
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• Manage campaign tracking mechanisms, source codes, project timelines, and deliverables.
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• Utilize Asana and other project management tools to coordinate activities across internal teams and external partners.

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Required Qualifications

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• Bachelor's degree or equivalent professional experience.
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• 5+ years of experience in recruitment marketing, talent attraction, digital marketing, employer branding, or a related discipline.
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• Demonstrated experience executing and managing paid digital advertising or recruitment marketing campaigns.
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• Strong understanding of employer branding, candidate engagement, and recruitment marketing strategies.
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• Experience collaborating with external marketing agencies, advertising vendors, and cross-functional stakeholders.
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• Ability to analyze marketing campaign performance, interpret metrics, and recommend improvements.
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• Strong project management skills with the ability to manage competing priorities and deadlines.
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• Excellent written and verbal communication skills, attention to detail, and organizational abilities.
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• Ability to work independently in a fast-paced, collaborative environment.

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Preferred Qualifications

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• Experience with recruitment marketing platforms such as Appcast or similar programmatic advertising solutions.
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• Experience administering career sites, chatbots, or recruitment marketing technologies, particularly Phenom .
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• Hands-on experience with content management systems (CMS), landing page development, and SEO.
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• Familiarity with recruitment CRM platforms and targeted email marketing campaigns.
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• Experience using Asana , ServiceNow, or similar workflow and project management tools.
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• Background supporting recruitment marketing or employer branding programs within a large, complex organization.
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• Experience collaborating with global Talent Acquisition teams and corporate marketing functions.

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Ideal Candidate Profile
The successful candidate will be a hands-on recruitment marketing specialist who understands how to attract and engage talent through effective employer branding, digital advertising, and candidate communications.\n
\nThey should be comfortable managing recruitment advertising campaigns, collaborating with agencies, maintaining recruitment marketing platforms, and translating marketing analytics into actionable improvements.\n
\nSuccess in this role requires someone who can balance strategic marketing thinking with day-to-day execution, take ownership of multiple initiatives, and build strong relationships across Talent Acquisition and Marketing teams.\n
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Interested?
If you have a background in recruitment marketing, employer branding, digital advertising, or talent attraction and enjoy creating impactful candidate experiences, we'd love to connect!\n
\nApply today or reach out to Orion Group to learn more about this opportunity.\n
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People  are our business worldwide

Orion Group was founded in 1987 and is now one of the largest, independent, international recruitment companies. We have a network of 200 employees working from 24 offices, delivering a range of services – Talent Acquisition, Recruitment Outsourcing Services, Retained Search, Global Workforce Solutions, Completions & Commissioning and Materials Management – across 68 countries. As a global leader in workforce solutions, we recruit personnel across the Engineering & Technical, Office & Commercial, Scientific and Skilled Trades disciplines, for sectors including Oil & Gas, Life Science, Power & Utilities, Constructions & Infrastructure, Manufacturing and Renewables.