Senior PMM: Website Strategy & AI-Driven Messaging Lead

Description The Slack website is our most visible, enduring expression of what we are and what we stand for. It's where positioning becomes real — where the narrative we build in strategy decks either holds up or falls apart. Right now, it doesn't have a single strategic owner. This role fixes that. As Senior PMM, Website Lead, you'll own Slack's web presence end-to-end across Slack.com and Salesforce.com/Slack . You'll set the messaging architecture, lead web strategy for Tier 1 launches, and serve as the connective tissue between PMM, SEO, Design, Engineering, Brand, and Demand Gen. This is not an execution role. You own the judgment and governance layer — and you'll use AI-enabled workflows to manage the execution layer beneath you. What You'll Do Own the messaging architecture across the Slack website — defining what we say, how we say it, and ensuring every page reflects approved positioning Lead web strategy for Tier 1 product launches: narrative arc, page structure, and content sequencing from announcement through availability Make prioritization calls on which pages to refresh, which launches need a web moment, and how to sequence content across the release calendar Be the editorial gatekeeper — reviewing copy before it goes live, holding the line on accuracy, tone, and messaging integrity Partner with SEO, Design, and Engineering to translate PMM decisions into page-level execution through clear creative briefs and sharp feedback Drive performance in a structured cadence with the web and SEO team — connecting messaging decisions to engagement and conversion outcomes Build and manage AI-enabled workflows for content auditing, copy drafting, and performance monitoring — you're the manager of those agents, not the one running the tasks manually Lead the PMM strategy for Salesforce.com/Slack integration and cross-cloud web merchandising What You Bring 7+ years of product marketing experience at a B2B SaaS company A track record of owning positioning and messaging in complex, multi-stakeholder environments — and protecting it Experience with web strategy, content architecture, or digital marketing — you understand how messaging maps to page structure, SEO, and conversion Strong cross-functional instincts: you move through web, design, engineering, and GTM teams without needing executive air cover to get alignment Genuine comfort with AI tools — you see them as an accelerant, you know when to trust the output and when to override it, and you're building workflows, not just prompting The ability to make fast, high-quality calls in a live environment — launches don't wait for consensus Sharp writing and editorial judgment — you can spot off-message copy at a glance and fix it The seniority to push back on vocal stakeholders and hold the line on messaging integrity Why This Role, Why Now This isn't a channel specialist role or a pure SEO hire. We're looking for a generalist PMM who can hold the website as a unified surface — someone who makes the calls that determine how Slack shows up in the world and holds a high bar for quality, consistency, and craft. #J-18808-Ljbffr B Capital