Social Community & Content Manager

ZICO Rising, Inc., maker of ZICO branded coconut water products, is looking for a highly strategic, ambitious, and passionate marketer to join our dynamic, high-growth company and team. At ZICO, we are focused on attracting the best and brightest talent. We are dedicated to shaping a collaborative, passion-driven culture that drives excellence, rewards performance, and inspires the best in our people. ZICO is a pioneer and leader in coconut water-based beverages and is one of the first brands to bring coconut water to U.S. consumers. Coconut water is one of the original hydration beverages, beloved by health-minded consumers and athletes alike looking for a healthier alternative to artificial beverages and sugar-laden sports drinks. Coconut water is the fastest growing beverage segment for 3+ years running, and ZICO has consistently grown 4-5X category rates.

ABOUT THE ROLE

The Social Community & Content Manager will own ZICO's always-on presence across social media, community, and influencer marketing, translating our broader brand vision into a premium, culturally relevant daily voice that extends the impact of our tentpole campaigns. You'll define and execute social and community strategy — owning the content calendar, channel growth and engagement performance — across established platforms (Instagram, TikTok, YouTube, LinkedIn) and emerging ones (Strava, Runna). You'll also create premium content, manage creator relationships, and engage directly with the community to keep ZICO at the center of daily conversations around sport, wellness and natural hydration. This role reports to the Director, Brand, Culture & Community.

WHAT YOU WILL OWN

Always On Brand Storytelling Own ZICO's day-to-day voice across social and digital channels, translating brand strategy, marketing priorities, and tentpole campaigns into ongoing storytelling. Develop recurring editorial franchises, social-first content series, and growth initiatives that reinforce a premium brand voice. Own channel strategy, publishing calendars, and daily execution across Instagram, TikTok, YouTube, LinkedIn, Strava and Runna. Manage community engagement through thoughtful outreach, online engagement, and execution of influencer platforms. Set KPIs and channel growth targets with the Director, Brand, Culture & Community. Track performance and adapt as necessary to hit goals based on data. Partner with producers and agencies to keep brand voice and calendar cohesive across launches and promotions. Track industry trends and competitors to identify new opportunities. Content Creation Develop original, social-first content worth creating. Social is awash in noise. You know how to execute daily content that differentiates, sparks conversation, and is worth sharing. Ideating and collaborating on content creation with growing roster of brand athletes. Write sharp copy that demands attention in ZICO's confident, distinctive voice. Shoot, edit and publish premium photo and video content to amplify IRL events. Capture authentic moments at run clubs, partnerships and community activations. Maintain a clear, contemporary visual point of view rooted in sport and culture, with fast turnaround and high quality. Community & Creator Partnerships Build and manage influencer and creator partnerships end-to-end, including creator platforms that help drive sales scale programs. Build authentic relationships with athletes, creators, photographers, filmmakers, and community leaders. Spot emerging creators and cultural moments before they go mainstream. Bring fresh cultural insights and creative references to the marketing team.

WHO YOU ARE

You have exceptional taste and a confident, creative point of view. You can write. You understand the difference between content that chases algorithms and stories that move people — and you've proven you can thread that needle again and again. You're equally comfortable building out and executing a detailed, growth-focused social strategy as you are shooting stills and video, writing captions that make Claude jealous, editing a Reel, managing creators, and engaging with communities both online and IRL. A Social and Community Swiss Army Knife. You enjoy getting busy in the comments and DMs, because your writing packs a punch. You're fired up to build the next culture-defining, sport-forward natural hydration brand. Your positive attitude is a badge of pride. You're a detail-oriented, community-driven self-starter who can plan and execute a social and community strategy end to end — and you bring the energy and work ethic to make it happen.

QUALIFICATIONS

4–7 years of experience in content, social media, community, editorial, creative production, building performance driven influencer programs, or brand marketing. Track record of building and growing highly engaged communities online and hitting ambitious organic social growth goals across multiple channels and communities (Instagram, TikTok, Strava, Runna, etc.). Experience managing creators and performance driven influencer partnerships at scale. Exceptional communication skills — flawless writing with a sharp, confident tone of voice. Exceptional photography, videography and editing skills, with a portfolio showing strong creative taste, storytelling, and visual judgment. Proven ability to translate premium brand campaigns into compelling always-on social storytelling. Genuine passion for sport, wellness and contemporary culture — you don't just document it, you're in it. Reporting Manager: Director –Brand, Culture & Community Salary Range: Base: $70,000 - $85,000 Location: Hybrid - Company headquarters in Seal Beach, CA with a hybrid office/remote work environment required. #J-18808-Ljbffr ZICO Rising