Digital Marketing Operations Specialist

Job Description

Digital Marketing Operations Specialist (Temporary with possible extension)

Location: U.S. (Remote) *Must be willing to work EST hours.

Compensation: DOE

Reports to: Chief Marketing Officer

Anticipated Start: Mid-September to early October 2026

Anticipated End: January to early February 2027 at which point, there is a possibility that employment will be extended or become permanent depending on the needs of the organization and employee’s performance.

About BrainsWay

BrainsWay is a pioneering medical device company dedicated to advancing non-invasive neuromodulation therapies. Our mission is to improve the lives of patients worldwide through innovative technology, clinical excellence, and market-leading solutions in neurostimulation.

BrainsWay’s Deep Transcranial Magnetic Stimulation (Deep TMS™) technology has created a new era in treatment as an effective, safe, and non-invasive neurostimulation treatment for treatment-resistant psychiatric and neurological brain disorders. As a non-drug treatment based on magnetic brain stimulation, BrainsWay Deep TMS has been proven to be effective for patients with major depressive disorder (including reduction of anxiety symptoms / anxious depression), obsessive-compulsive disorder, and smoking addiction.

Position Overview

BrainsWay is seeking a hands-on Digital Marketing Operations Specialist to provide temporary maternity leave coverage and support full-stack digital marketing operations. This role will help maintain established systems and keep day-to-day work moving across marketing automation, websites, CRM, analytics, organic social media, AI-supported design, and the broader marketing technology stack. This temporary role is focused on reliable execution and continuity.

Key Responsibilities:

Marketing Automation, Campaign Execution, and Lead Operations:

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• Build, test, and launch approved email campaigns, forms, landing pages, lists, and workflows in HubSpot using established templates and processes.
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• Maintain lead capture, lifecycle stages, scoring, routing, notifications, and campaign attribution across HubSpot and Salesforce.
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• Perform pre-launch quality assurance and post-launch checks to confirm forms, automations, links, tracking, and follow-up actions are working correctly.
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• Monitor inbound lead flow, troubleshoot routine automation or sync issues, and escalate larger process or system changes.
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Website, Landing Pages, and Customer Portal:

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• Publish and update WordPress pages, landing pages, forms, calls to action, images, and approved website content.
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• Complete routine page development and quality assurance, including mobile responsiveness, links, forms, tracking, and basic HTML/CSS updates.
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• Manage day-to-day Shopify customer portal needs, including account access, approved content and product updates, and basic troubleshooting.
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• Create and manage one-off landing pages on our info. Brainsway subdomain in HubSpot.
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• Coordinate with the appropriate partners when hosting, security, plugins, integrations, or larger development issues require support.
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CRM, Reporting, and Data Visibility:

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• Maintain existing Salesforce campaigns, reports, and dashboards used to track lead flow, campaign performance, funnel activity, and sales follow-up.
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• Review campaign naming, UTMs, lead sources, attribution, and record quality to help keep reporting accurate and consistent.
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• Identify reporting gaps or data issues, complete routine corrections, and escalate changes that affect shared definitions or system logic.
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SEO, Analytics, and AI-Supported Execution:

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• Implement approved on-page SEO updates, including page titles, metadata, internal links, copy changes, and other routine optimizations.
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• Monitor GA4, Google Search Console, and Google Tag Manager for traffic, conversions, search performance, and technical tracking issues.
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• Use Claude and other approved AI tools to support research, copy development, content repurposing, HTML/CSS, page creation, and documentation.
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• Review AI-assisted work for accuracy, brand alignment, and compliance, and route clinical, legal, or regulatory content through the established approval process.
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Data Enrichment and Marketing Technology:

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• Support assigned ZoomInfo and GTM Studio work, including data enrichment, ICP scoring, intent signals, visitor identification, and prospect list creation.
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• Monitor routine data hygiene and integrations across the marketing technology stack, including HubSpot, Salesforce, Shopify, WordPress, and related tools.
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• Troubleshoot day-to-day platform issues, coordinate with vendors or internal partners as needed, and document resolutions.
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• Maintain current process documentation and escalate changes involving platform architecture, scoring logic, data strategy, or new technology selection.
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Organic Social Media and Digital Content Support:

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• Maintain the established organic social media calendar and schedule approved posts across BrainsWay’s company channels.
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• Draft, edit, and repurpose social copy and digital content using approved messaging, brand guidelines, templates, and existing assets.
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• Complete routine quality assurance for post copy, links, images, tags, and publishing dates before content goes live.
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• Monitor comments, messages, and engagement, and route customer, clinical, or sensitive inquiries to the appropriate internal team.
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Primary Platforms:

Core platforms: HubSpot Marketing Hub, Salesforce, ZoomInfo, WordPress, Shopify, Claude and other approved AI tools.

Additional tools: Tableau, GA4, Google Search Console, Google Tag Manager, RingLead, and related marketing technology.

Qualifications:

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• Hands-on experience in digital marketing, marketing operations, or marketing technology.
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• Strong working knowledge of HubSpot Marketing Hub and Salesforce, including integrations, automation, field mapping, reporting, and lead management.
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• Experience with WordPress, landing pages, Shopify, Tableau, GA4, Search Console, Tag Manager, SEO, and basic HTML/CSS.
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• Comfort using Claude and other AI tools for practical marketing execution.
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• Strong troubleshooting, organization, documentation, and cross-functional communication skills, with sound judgment about when to escalate.
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• Experience in B2B healthcare or another regulated industry is preferred; familiarity with ZoomInfo, organic social publishing, RingLead, and creative or webinar tools is helpful.
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EQUAL OPPORTUNITY EMPLOYER

Our worldwide culture embraces diversity. We pride ourselves on furthering an equitable and inclusive workplace, believing that the more diverse our talent and contributing perspectives, the better we can fulfill our mission of boldly advancing neuroscience to improve health and transform lives for all humankind affected by treatment-resistant mental health disorders.

BrainsWay is an Equal Opportunity Employer, welcoming and encouraging diversity in the workplace based on essential experience and qualifications, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.