Manager, Digital Mobilization

Role Description

AIUSA’s Movement Building and Member Engagement Department (MBME) brings together grassroots members, activists, and leaders, and incorporates technology through distributed leadership to create lasting change. AIUSA works through grassroots development and leadership, partnership and coalition building, education and training, data analysis, and storytelling to build our movement for human rights domestically, connected to the international movement for human rights. Movement building is the key for sustainable change for the human rights movement, and AIUSA seeks leaders who can activate and collaborate with grassroots leaders who can play their part to create lasting change.

The Manager, Digital Mobilization (“Manager”) leads and sets the direction for AIUSA’s digital organizing and mobilization strategy, driving engagement, and activism of a nationwide member base of grassroots activists. This role is responsible for creating pathways of engagement for prospective digital activists, fostering community and activism of online activists, and driving engagement in AIUSA’s priority campaigns and core programmatic work to win human rights victories.

The Manager serves as a strategic lead and cross-departmental partner, providing direction on how digital organizing tools, platforms, and data are leveraged to achieve mobilization and organizing outcomes.

Essential Responsibilities

• Strategic Digital Movement Building and Member Engagement:
  • Using member engagement data, develop and implement innovative online mobilization and activism strategies that build affinity with AIUSA, speak to member interests, create opportunities for members to take meaningful action, and deepen their engagement using online-to-offline organizing strategies.
  • Work with the Member Center Specialist to strengthen and manage peer-to-peer engagement via AIUSA’s Member Center, creating online communities, forums, and presence for member groups, facilitating communication and collaboration between members, member groups, and staff.
  • Work closely with Regional Movement Managers to develop region-specific digital mobilization strategies that amplify campaigns and digital outreach.
  • Manage ongoing optimization and improvement of digital mobilization journeys to reach organizational goals.
  • Collaborate with the Online Engagement (Development) team to draft and build emails, text messages, and other content for the Digital Mobilization team to be sent to hand raisers, ensuring content aligns with Amnesty’s brand & values.
  • Collaborate with relevant staff and AIUSA member leaders to support organizational goals, facilitate activist communication and collaboration, and sustain a community-based organizational presence.
• Data, Systems and Performance:
  • Leverage existing digital tools currently in use by AIUSA such as Action Builder, Engaging Networks, Mobile Commons, and ROI to enhance member engagement.
  • Serve as a key thought partner on the strategic use of Action Builder and related digital organizing tools to strengthen mobilization and organizing efforts.
  • Establish, track, and analyze KPIs related to digital engagement, supporter growth, and mobilization outcomes.
  • Use data and testing to continuously refine strategies, improve conversion rates, and scale successful approaches.
  • Stay current with new digital trends, tools, and benchmarks.
• Leadership and Capacity Building:
  • Provide strategic guidance and training to staff and member leaders on digital organizing tools, systems, and best practices.
  • Act as a key thought partner in advancing AIUSA’s digital mobilization and organizing capacity and long-term movement building strategy.
  • Foster a culture of experimentation, learning, and continuous improvement in digital organizing work.
• Other duties as assigned.

Qualifications

• Knowledge of traditional community organizing and traditional digital organizing principles and best practices.
• Applies creativity and innovation to movement-building strategies.
• Demonstrated experience managing the rollout of new digital tools for organizing and activism.
• Strong expertise using current digital organizing platforms such as Action Builder and ThruText.
• Strong collaboration skills with ability to influence across departments.
• Ability to translate complex digital data and KPIs into clear, actionable insights.
• Experience designing and optimizing digital supporter journeys.
• Knowledge of global and domestic human rights issues.
• Excellent communicator with strong written, verbal, and presentation skills.
• Excellent team and project management skills.
• Ability to embed inclusion, diversity, equity, and accessibility (IDEA) best practices into both strategy and operations.

Requirements

• BA/BS and at least 7 years relevant experience or MA/MS and 5 years relevant experience.
• Experience developing and organizing content for digital platforms.
• Demonstrated experience in data analysis and using metrics to inform and adjust digital strategies.
• Experience working with volunteers, members, and/or volunteer management experience preferred.
• Experience in training and facilitation preferred.
• Experience using CRM’s, eCRMs such as Action Builder, Engaging Networks, Mobile Commons, P2P Thru Text, ROI and other digital tools preferred.

Physical Requirements

• Prolonged periods of sitting and/or standing at a desk and working on a computer.

Travel Requirements

• Ability to occasionally travel required, e.g., staff retreats, member trainings/convenings, annual and regional AIUSA conferences.
• Domestic travel up to 25% during the year required.
• Some weeknight and weekend work may be required (e.g., member meetings).

Application Instructions/Accommodations

All applications must be completed online as a PDF document through our application portal, and we do not accept submissions via email. Only shortlisted candidates will be contacted due to the high volume of applicants. Please monitor your emails from Paycom, where you can check your application status.

Our EEO Statement

Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law.

Our Commitment as an Anti-Racist Organization and to Inclusion, Diversity, Equity and Accessibility (IDEA)

Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work.

Remote and Hybrid Workplace Policy

We conduct interviews virtually. Please review the job description, which will state whether a role is hybrid or remote. Some roles may require travel domestically and/or internationally.