Strategic Program Manager, Marketing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you’re brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you’re excited to shape the future of design and collaboration, join us! As a strategic partner to the CMO and marketing leadership, this role will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence. Through leveraging data insights and strong stakeholder relationships, this role will play a pivotal influence in driving marketing’s cross‑functional efforts and key initiatives aligned to company objectives. This is a full time role based out of our San Francisco office. What you’ll do at Figma: Partner closely with the CMO to shape and drive the overall marketing strategy, translating company goals into clear, actionable, and measurable plans Work with finance and data science to align on Marketing's north star metrics, define annual and quarterly goals, and establish regular reporting structures Run Marketing's core planning cycles end-to-end — annual functional review, quarterly re‑planning, quarterly/monthly business reviews, budget management and headcount planning Work closely with partner teams across sales, product and more to ensure tight alignment on priorities and regular and clear communication Deliver data-driven insights and analytics by synthesizing quantitative and qualitative inputs into actionable strategies and business recommendations Work with marketing leadership on implementing our teamwide AI transformation strategy, scaling workflows that have already shown value and identifying new use cases across teams We’d love to hear from you if you have: 8+ years of experience in marketing strategy, business operations, consulting, or a similar role within a high-growth technology or SaaS company Proven ability to independently lead multiple complex workstreams simultaneously with minimal guidance, from ambiguity through execution Strong executive presence with experience influencing senior stakeholders, and facilitating senior-level meetings, workshops, and cross-functional forums Exceptional written and verbal communication skills, with experience crafting clear, compelling narratives for executive audiences Strong analytical skills, with the ability to translate complex data into insights and actionable recommendations (experience with spreadsheets; SQL a plus) While it’s not required, it’s an added plus if you also have: Experience supporting C‑suite or VP-level leaders, particularly within a go-to-market or revenue organization Experience in PLG or a B2B SaaS company, especially at high-growth or public companies Prior experience and proficiency in using Figma and FigJam Pay Transparency Disclosure: If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below. Annual Base Salary Range: $169,000 - $296,000 USD Figma offers equity to employees, a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma is an equal‑opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to View email address on click.appcast.io. These modifications enable an individual with a disability to have an equal opportunity to get a job, but also successfully perform their job tasks to the same extent as people without disabilities. #J-18808-Ljbffr