Vice President Marketing - Hard Rock Cafe

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our full list of Team Member Benefits please visit our career site: Job Description Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned or licensed and managed Rock Shops, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately‑owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit or shop.hardrock.com. This role is one of the most critical positions within the organization fostering a powerful public image and reputation for the company and its products. Oversee the strategic development, direction and implementation of all sales and marketing activities for Hard Rock Cafe and its brand extensions. Relentless focus on building this ubiquitous brand and on the strategies and programs necessary to nurture and build it. Serves as the brand leader and ensures that all the company’s activities are brand‑centric in nature and are consistent with the overall marketing strategy, and this individual will bring the voice of the guest to the table. Reporting Structure Position Title: Vice President Marketing - Company Cafe Reporting To: Senior Vice President Marketing & Brand Partnerships Direct Reports: Director of Marketing; Director of Digital Marketing Responsibilities Define, articulate and drive the development of Hard Rock International Sales and Marketing and branding strategies within the context of the cafe division global business strategies. Develop strategic short-term and long-term marketing plans for the cafe division and for each segment of the business. Identify and exploit cross‑promotional opportunities to enhance brand awareness, trial, repeat visitation and relevancy. Develop and maintain a structurally efficient marketing organization; select, develop, motivate and evaluate creative subordinates to foster a team‑oriented environment. Oversee public relations, advertising and overall communications for the cafe division. Serve as the key liaison between the cafe division and the trade and consumer press; manage all advertising and public relations agency relationships. Support marketing campaigns and materials that complement and enhance sales and marketing efforts to consumers. Supervise the preparation and administration of marketing budgets in accordance with corporate guidelines, establish and monitor marketing policies and procedures; act as a key advisor, decision‑maker and member of the senior management team. Supervise the development of all collateral materials including promotional pieces and press kits, providing creative input and direction when necessary. Manage consumer research and development efforts to ensure products and offerings align with the brand strategy and deliver positive financial results. Liaise with and support cafe operations senior executive leaders in Operations, Franchise, Food & Beverage, Design & Construction, Merchandise, Retail, E‑Commerce and Licensing to coordinate product launch and quality execution. Challenge the status quo in offerings to guests. Drive incremental revenue with P&L accountability to increase sales. Troubleshoot marketing activities; anticipate problems and devise solutions. Core Competencies Coordinate operations between departments. Teach, coach and document employees who fail to meet standards to maintain a high‑quality workforce. Present a professional image to employees, guests, clients, owners and investors. Attend client functions and designated parties to provide support, ensure guest satisfaction and promote future business. Build business/market share by thinking of new ways to promote the company and by participating in local events to increase sales and develop positive relationships within the business and community. Spearhead annual philanthropic initiatives. Work as a team to complete required activities that ensure outstanding guest expectations. Maintain low staff turnover and high morale. Operate ethically to protect the company’s image. Utilize programs designed to protect the planet. Apply extensive knowledge and experience as an advisor to top management or act as a recognized authority over one or more departments. Plan and organize long‑term strategies to meet corporate goals. Make decisions with major long‑term implications for the organization where risks are high and information is limited. Shine by achieving pre‑eminence in the market and launching major company‑wide initiatives to improve market position. Maintain strong relationships with major long‑term stakeholders requiring persuasion and negotiation skills. Create a climate of continuous improvement to ensure the organization has the people to meet its future needs. Contribute to the company’s overall budget; adjust financial priorities in line with objectives. Make a positive impact on company objectives and results, exerting major influence on overall direction. #J-18808-Ljbffr Seminole Hard Rock Support Services