VP of Marketing

Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. Growing quickly, we have the largest number of voice AI drive-thru restaurant deployments, competing directly with both big tech and restaurant tech players. We are looking for a strategic, hands‑on VP Marketing to own the full marketing function as we scale. This is a pipeline‑generation and brand‑building role. You will work directly with the CEO and VP Sales to drive both our corporate acquisition and franchisee deployment motions through world‑class marketing. Key Responsibilities Product Marketing Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions Translate product capabilities into compelling, customer‑centric messaging for corporate HQs and franchise operators Own buyer personas, competitive intelligence, and win/loss analysis Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle Account‑Based Marketing (ABM) Build and execute named‑account ABM programs targeting :66 US corporate QSR brands across LinkedIn, email, and display Own buying committee mapping and coordinate outreach tightly with the VP Sales Field Marketing Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post‑event follow‑up Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions Brand & PR Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts AI‑Powered Marketing Direct AI‑assisted processes for content production, data enrichment, campaign optimization, and competitive research Continuously identify opportunities to use AI to drive efficiency Marketing Operations Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end‑to‑end Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy Requirements 8 years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale‑up environment Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis Hands‑on ABM experience against a finite, named‑account target list; proficient in LinkedIn Ads and intent data tools Has owned field marketing and event cycles end‑to‑end, from pre‑conference planning through ROI measurement Has built or scaled a PR and thought leadership program in a vertical market Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus Join us to be a part of an amazing team, interesting and unique challenges, and an opportunity to influence and build something big. #J-18808-Ljbffr