Marketing Specialist

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose‑driven organization where your work makes a real difference. While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU. You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities. PAY RANGE The Target Pay Range for this position is $80,200.00-$97,800.00 annually. The full Pay Range is $62,400.00 - $115,700.00 annually. At BECU, compensation decisions are determined using factors such as relevant job‑related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role. BENEFITS – Because People Helping People Starts With Supporting You 401(k) Company Match (up to 3%) 4% annual contribution to your 401(k) by BECU Medical, Dental and Vision (family contributions as well) PTO Program + Exchange Program Tuition Reimbursement Program BECU Cares volunteer time off + donation match Impact You'll Make The Marketing Specialist is responsible for efforts in support of marketing team initiatives, campaigns, and programs. This role will serve as a key relationship lead and marketing point of contact for assigned lines of business, with a primary focus on supporting advisor‑based business units such as mortgage, business banking, and wealth management. This role coordinates project elements including marketing plan development, project brief drafting, project team coordination, logistics and scheduling, key stakeholder communication, budget management, market trend analysis, final reporting, and external partner coordination. What You'll Do Serve as the primary marketing contact for assigned business units, building strong partnerships and providing strategic marketing support. Collaborate with internal stakeholders to understand business goals, sales priorities, and member needs, translating them into effective marketing initiatives. Develop marketing plans and project briefs that support campaign execution and business objectives. Coordinate and execute multi‑channel marketing campaigns across digital, social, print, email, and other marketing platforms. Manage project timelines, deliverables, logistics, and stakeholder communications to ensure successful campaign execution. Support campaign performance tracking, reporting, and analysis, providing insights and recommendations for future improvements. Conduct market, industry, and competitor research to identify trends, opportunities, and best practices. Coordinate with internal teams and external vendors to ensure projects are delivered on time, within scope, and aligned with brand standards. Assist with budget tracking and expense management for assigned marketing initiatives. Maintain consistency in brand messaging and visual identity across all marketing materials. Minimum Qualifications Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent combination of education and experience. 1+ years of professional marketing experience. Preferred Qualifications Experience supporting B2B marketing, sales enablement, business development, financial services, or advisor-focused business lines. Strong relationship‑building skills with the ability to effectively partner with cross‑functional stakeholders. Demonstrated project management experience, including managing multiple priorities and deadlines simultaneously. Experience supporting integrated marketing campaigns across multiple channels. Strong analytical and problem‑solving skills with the ability to interpret campaign performance data. Proficiency in Microsoft Office and other business productivity tools. Understanding of marketing strategy, brand management, positioning, and campaign execution. Experience with budget tracking, expense management, and vendor coordination. Excellent written and verbal communication skills with strong attention to detail. JOIN THE JOURNEY Ready to be the voice that makes a difference? At BECU, you’ll be part of a collaborative contact center team where your work directly supports members while fueling your own professional growth. This isn’t just a job—it’s an opportunity to excel, expand your skills, and make a lasting impact. EEO Statement BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. #J-18808-Ljbffr