Marketing Specialist

Overview Job Title: Associate Manager, Marketing Brands: Lucky Brand & Aéropostale Department: Brand Marketing Reports To: Senior Marketing Manager / Director of Brand Marketing About Catalyst Brands Catalyst Brands reflects the bringing together the rich heritages of our brands with modern excitement and a new vision for success. Five iconic brands came together under a unified powerhouse portfolio to celebrate the essence of American style. We will leverage our rich history, resources and best-in-class industry talent to further build the success of our brands. At Catalyst we are united in one shared purpose: We exist to ignite America’s most beloved retail brands to make fashion accessible to all. Job Overview The Associate Manager, Marketing supports the execution of brand campaigns, photoshoots, and partnerships across Lucky Brand and Aéropostale. This role plays a critical operational and cross-functional role, managing samples, assets, timelines, and partner coordination to ensure seamless delivery of marketing initiatives across all consumer touchpoints. Key Responsibilities Shoots & Sample Coordination Own the end-to-end sample process for all photoshoots across Lucky Brand and Aéropostale, from initial sample receipt through on-set execution and final returns. Partner with Merchandising to identify and compile styles for laydowns, pinups, and campaign shoots, ensuring alignment with seasonal and business priorities. Lead all sample logistics, including shipment coordination (messenger, UPS, etc.), on-set tracking, and timely returns to merchandising teams or licensees. Coordinate with licensee partners to secure non-core product, including accessories and footwear. Collaborate closely with stylists during style-outs to ensure priority styles are featured and accurately represented. Conduct pre-styleout reviews with merchant teams to validate sample quality, fit, and color accuracy. Develop and distribute detailed shot lists for all Lucky Brand and Aéropostale shoots. Asset Coordination & Delivery Create and distribute post-shoot asset “cheat sheets” outlining imagery details, item numbers, and delivery timelines for wholesale and creative teams. Manage organization, naming conventions, and archival of final campaign assets on shared drives. Own asset delivery workflows with Authentic Brands Group and external partners, ensuring timely feedback, approvals, and final delivery. Campaign Management Oversee end-to-end project management for marketing campaigns across multiple channels and touchpoints. Ensure on-time delivery of assets from internal creative teams and external partners. Partner cross-functionally with Social, E-commerce, Print & Production, and Creative teams through weekly meetings to ensure clear briefing and execution of signage, site updates, and social content. Contribute to and maintain marketing calendars to support campaign planning, visibility, and execution. Influencer & Product Seeding Manage influencer product seeding programs, including gifting for content creation and post-delivery follow-up to secure deliverables. Fulfill 5–10 weekly seeding requests across multiple product categories and fulfillment processes. Collaborate with social partners to ensure influencer programs are aligned with marketing priorities and deliver timely content for both Lucky Brand and Aéropostale. Collaborations & Brand Partnerships Serve as the day-to-day point of contact between the manager and director of collaborations & licensing, internal creative teams, and external collaborators. Manage the collection of logos and assets and oversee approvals for media alerts, campaign launches, and copy. Ensure seamless execution and alignment across all collaboration launch moments. Support the brand’s partnership with Oceana by managing monthly philanthropic invoice processing and coordination. Brand Marketing Support Contribute to the development and execution of brand marketing plans, including annual, seasonal, and campaign-specific initiatives such as Guns N’ Roses, Modelo, and Grateful Dead partnerships. Qualifications & Skills Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or a related field. 3–5 years of experience in brand marketing, project management, or related roles (fashion or lifestyle brands preferred). Strong organizational skills with the ability to manage multiple timelines and stakeholders. Excellent communication and cross-functional collaboration skills. Detail-oriented, proactive, and solutions-driven. Proficient in Microsoft Office; familiarity with creative asset management systems is a plus. Pay Range USD $57,200.00 - USD $104,000.00 /Yr. #J-18808-Ljbffr