Director of Marketing- Meat food manufacturer

Director Of Brand, Growth & Cultural Impact K-Flavor U.S.The Director of Brand, Growth & Cultural Impact K-Flavor U.S. will report directly to the CEO and lead the transformation, repositioning, and accelerated growth of the company's U.S. brand portfolio. This role is responsible for:Building the K-Flavor Protein platform in the U.S.Modernizing and elevating existing American deli brandsDriving retail velocity and profitable growthCreating culturally relevant, conversation-driving brand momentumThe ideal candidate is a brand builder, retail growth operator, and cultural strategist with experience scaling challenger food brands in the U.S.Core MandateDefine and build the K-Flavor Protein narrative for mainstream AmericaTransform and upgrade legacy U.S. brands into premium protein platformsDrive velocity, distribution expansion, and margin growthGenerate cultural relevance and viral brand momentsOwn U.S. market-level P&L performanceKey ResponsibilitiesBrand Platform & Transformation LeadershipLead U.S. brand repositioning and transformation initiativesDefine and operationalize the K-Flavor Protein brand narrativeBuild culturally resonant storytelling rooted in Korean culinary heritageUpgrade packaging, visual identity systems, and brand architectureElevate legacy deli brands from commodity perception to premium protein positioningPortfolio Strategy & ArchitectureRedesign U.S. brand architecture and portfolio rolesDefine premium vs. value tiers and channel-specific strategiesLead SKU rationalization and margin optimization initiativesClarify master brand vs. sub-brand strategyAlign U.S. innovation priorities with consumer insightsRetail Growth & Velocity AccelerationDevelop and execute category- and channel-specific GTM strategiesDrive retail velocity, distribution gains, and shelf expansionPartner with brokers and retail buyers across East Coast accountsLead trade marketing initiatives in deli, perimeter, and protein categoriesOptimize pricing, promotion, and product mix for profitabilityCultural & Viral Growth StrategyDevelop culturally relevant, conversation-driving brand momentsBuild social-first campaigns designed for shareability and earned media impactPartner with creators, chefs, and food influencers to drive organic advocacyTranslate online buzz into retail sell-throughLaunch retail-linked "moment marketing" initiatives to accelerate trialIntegrate digital storytelling with in-store executionInnovation & CommercializationTranslate U.S. consumer insights into innovation pipeline prioritiesLead commercialization of Korean-inspired protein SKUsDevelop better-for-you, clean-label, and functional protein positioningPartner with HQ R&D to localize and accelerate product launchesP&L & Performance OwnershipHold accountability for U.S. market-level revenue, margin, and contributionManage marketing budgets with ROI disciplineEstablish KPI dashboards across velocity, margin, and brand healthLead corrective action plans in partnership with Sales and FinanceCross-Functional & Global LeadershipServe as primary U.S. brand liaison to Seoul HQAlign global brand direction with U.S. execution realitiesPartner closely with Sales, R&D, Operations, and FinanceSupport post-acquisition integration and brand alignment