CRM & Lifecycle Marketing Manager

CRM & User Engagement Manager

Housr US | Chicago, IL | Full-Time

Why Join Housr?

Housr is a high-growth tech company on a mission to improve the rental experience for college students worldwide. We recently raised a $10M Series A and are investing heavily in expanding across the US and Canada college markets.

We’re hiring a CRM & User Engagement Manager to take ownership of our student user engagement and retention across North America. We’re looking for a sharp, hands-on CRM specialist to own student engagement from first touchpoint to loyal advocate - building the scalable digital engine that powers every new college launch.

This role sits at the heart of our US expansion. Your mission: build the scalable CRM engine that turns every new college sign-up into an activated, engaged student – and make Housr a household name on campuses across the US. The welcome flows you design, the segments you build, and the campaigns you launch will directly drive user activation at scale as we onboard college after college.

This role has it all

• You’ll own the full CRM lifecycle in HubSpot - from welcome flows and onboarding sequences to re-engagement campaigns – with real autonomy to shape strategy.
• You’ll work at the intersection of marketing, product, and operations, collaborating daily with our College Delivery team to tailor messaging for every new campus partner.
• You’re joining a brand students already love – and you’ll have the creative freedom to deepen that connection through perk-partner newsletters, localised content, and smart segmentation.
• Every tactic you build will be designed to scale across dozens of college partnerships, so your impact compounds as Housr grows.

What you’ll do

• Build & optimize workflows: Design, launch, and continuously improve automated welcome flows, lifecycle sequences, and re-engagement campaigns in HubSpot to move students from sign-up to active engagement.
• Segment & target: Create and maintain dynamic contact segments based on college, lifecycle stage, behavior, and preferences - ensuring every student receives the right message at the right time.
• Curate Perk-Partner Newsletters: Develop and manage recurring newsletters that spotlight Housr’s perk partners, driving value for students and deepening brand affinity.
• Localise on a campus level: Partner closely with the College Delivery team to understand the unique culture, calendar, and needs of each college partner – then translate those nuances into tailored CRM tactics and content.
• Operationalise at scale: Build repeatable playbooks, templates, and processes so that every new college launch has a plug-and-play CRM strategy.
• Report & iterate: Own engagement dashboards, track key metrics (open rates, CTR, activation, retention), run A/B tests, and turn insights into action.
• Collaborate & build: Work alongside US and UK marketing, product, and customer success teams to ensure CRM efforts align with broader growth goals.

This is a sole-contributor role with immense scope – perfect for someone who thrives on ownership and wants to build the engagement function from the ground up.

What we’re looking for

• You have 3–5 years of hands-on CRM or lifecycle marketing experience, ideally with HubSpot (or an equivalent platform like Marketo or Braze).
• You have experience in higher education, student marketing, or a consumer brand targeting 18–24-year-olds – you understand how to speak to this audience authentically.
• You’re data-driven and comfortable building dashboards, running A/B tests, and letting metrics guide your decisions.
• You can write compelling copy that sounds human, not corporate – from subject lines to full newsletter editions.
• You are aggressively curious – you dig into the data, ask the right questions, and never leave a campaign unoptimised.

Why this role might not be for you

• You’re uncomfortable making decisions without having all the information. Housr is in rocketship growth mode – we move fast and act decisively.
• You prefer someone else to set the playbook. In this role, you ARE the playbook. You’ll be building CRM strategy from scratch across multiple campuses.

Housr is a fast-paced startup and this is a role that can define your career. If that sounds more exciting than scary to you – let’s talk!

⛳️ What we offer

• Competitive compensation + meaningful equity – you’ll have real ownership in what you’re building, not just a pay check.
• 20 days PTO plus federal holidays.
• 100% employer-paid medical, dental, and vision, with options for dependents.
• 401(k) match, life, and disability cover.
• Generous budget for conferences, tools, and professional development.
• Massive career growth – As Housr scales across North America, so does your role and influence.
• Front-row seat to hyper-growth – Join a company that has gone from $0 to $10M ARR in 18 months and is just getting started.
• Flexibility & trust – We care about outcomes, not clock-watching. You’ll have the autonomy to do your best work.
• Work with a world-class, global team – Collaborate with sharp, driven teammates across the US, UK, and beyond.

Interview process

We aim to move quickly and keep things straightforward.

• Intro Call (30 minutes) A conversation with our Talent Partners to get to know you, walk through your background, and align on role expectations.
• CRM Deep Dive (45–60 minutes) A practical discussion with the Global Head of Marketing (Katy) focused on how you approach CRM strategy, segmentation, and scaling engagement across multiple campuses.
• Task & Presentation (60 minutes) You’ll walk us through how you’d approach onboarding a new college partner from a CRM perspective – from welcome flow design to ongoing engagement strategy.