Integrated Content Strategist - Pediatric Nutrition, Internal Agency - Columbus, OH
Abbott
Abbott's nutrition business seeks a Strategic Content Planner to develop integrated content strategies and messaging frameworks for pediatric nutrition brands. This internal agency role involves translating brand objectives and consumer insights into actionable strategic guidance that drives omni-channel campaigns and aligns with business goals.
Responsibilities
- Develop omni-channel content marketing strategies aligned with business objectives and ROI goals
- Create content frameworks, messaging strategies, consumer journeys, and creative briefs
- Partner with creative teams and brand agencies to provide strategic direction and content recommendations
- Lead cross-channel campaign planning and execution across digital, social, experiential, and traditional media
- Interpret market data and trends to inform strategic recommendations for brand teams
Requirements
- Bachelor's degree in Business, Marketing, Communication, or related field
- 7+ years marketing strategy experience in CPG or health industries
- Brand management experience
- Strong presentation and interpersonal skills
- Ability to synthesize data and translate into actionable recommendations
- Expert knowledge of digital trends and strategic frameworks
Vacancy posted 6 days ago
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