Lead, GTM Operations
$100k - $135kUnder Armour
Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role The Lead, GTM Operations will be responsible for driving the Go To Market operating process for the Americas cross-functional teams, leading to alignment and seamless market delivery. This role is responsible for aligning strategy, elevating and solving for bottlenecks and dictating the tempo of the operating model. This role will also focus on coordinating the multiple functions to support product go-live readiness as a key component of the Go To Marketing operating model.
Your Impact
• DEFINE SEASONAL GTM STRATEGY: Outline and evolve DTC Channel Go-To-Market Calendar Milestones, Charter and RACI's; Workshop Inputs, Outputs, Decisions Needed for each Milestone; Enable meeting decisions / follow-ups needed; Execute Milestone Needs for Channel; Hindsight previous seasons challenges & opportunities.
• ACCOUNT & REGIONAL MILESTONE EXECUTION: Partner within the GTM team to manage Milestone Pre, During and Post Event Logistics, inclusive of Catering, Swag, Hotel, Attendee Lists, Calendar Invites, External Contracts.
• CHANNEL COMMUNICATION: Lead Biweekly communication by gathering key inputs from cross-functional partners ensuring the latest information is shared in a streamlined and organized way.
• CALENDAR MANAGEMENT: Weekly channel operational management to ensure key dates are updated and communicated within partner functional calendars.
• REGIONAL PRIORITY LAUNCH TRACKING: Operationalize weekly round table to ensure on-time launch of Priority Product & Campaigns. Clearly identify and drive accountability with cross-functional partners. Partner with Analytics to support quarterly insights to impact future launches.
Qualifications
• 5+ years of experience within any of the following areas: Marketing, Merchandising, Sales, Direct to Consumer, Planning, Operations, Strategy, Consulting for consumer goods. Knowledge within multiple functions preferred.
• Studies in Operations, Business administration or any related career.
• Excellent communication and presentation skills.
• Excellent PowerPoint and Excel skills.
• Knowledge on Project Management tools, inclusive of LUCID, Smartsheet, Loop and Canva.
• Proven cross functional business process management and project management experience, building a project from ideation to execution.
• Outstanding people and relationship skills and ability to interact with different levels of a cross-functional, international organization, consultative and collaborative style.
• High level of organization: ability to prioritize and meet multiple deadlines in compressed timeframe situations with attention to detail.
• Critical and logical thinking: mainly to locate problems, oversee the situation from different points of view to propose the best solution.
• Negotiation skills: interactions will be cross-functional and cross-countries. Important to give guidance on the process but at the same time sharing an empathic thinking.
• Analytical skills: responsible for analysis of launch program readiness and downstream impacts.
• Creative thinking and excellent problem-solving skills: think outside the box! be able to solve problems in a new way, seeing past what is established and create a new way of doing things. Workplace Location
Location:
Purpose of Role The Lead, GTM Operations will be responsible for driving the Go To Market operating process for the Americas cross-functional teams, leading to alignment and seamless market delivery. This role is responsible for aligning strategy, elevating and solving for bottlenecks and dictating the tempo of the operating model. This role will also focus on coordinating the multiple functions to support product go-live readiness as a key component of the Go To Marketing operating model.
Your Impact
• DEFINE SEASONAL GTM STRATEGY: Outline and evolve DTC Channel Go-To-Market Calendar Milestones, Charter and RACI's; Workshop Inputs, Outputs, Decisions Needed for each Milestone; Enable meeting decisions / follow-ups needed; Execute Milestone Needs for Channel; Hindsight previous seasons challenges & opportunities.
• ACCOUNT & REGIONAL MILESTONE EXECUTION: Partner within the GTM team to manage Milestone Pre, During and Post Event Logistics, inclusive of Catering, Swag, Hotel, Attendee Lists, Calendar Invites, External Contracts.
• CHANNEL COMMUNICATION: Lead Biweekly communication by gathering key inputs from cross-functional partners ensuring the latest information is shared in a streamlined and organized way.
• CALENDAR MANAGEMENT: Weekly channel operational management to ensure key dates are updated and communicated within partner functional calendars.
• REGIONAL PRIORITY LAUNCH TRACKING: Operationalize weekly round table to ensure on-time launch of Priority Product & Campaigns. Clearly identify and drive accountability with cross-functional partners. Partner with Analytics to support quarterly insights to impact future launches.
Qualifications
• 5+ years of experience within any of the following areas: Marketing, Merchandising, Sales, Direct to Consumer, Planning, Operations, Strategy, Consulting for consumer goods. Knowledge within multiple functions preferred.
• Studies in Operations, Business administration or any related career.
• Excellent communication and presentation skills.
• Excellent PowerPoint and Excel skills.
• Knowledge on Project Management tools, inclusive of LUCID, Smartsheet, Loop and Canva.
• Proven cross functional business process management and project management experience, building a project from ideation to execution.
• Outstanding people and relationship skills and ability to interact with different levels of a cross-functional, international organization, consultative and collaborative style.
• High level of organization: ability to prioritize and meet multiple deadlines in compressed timeframe situations with attention to detail.
• Critical and logical thinking: mainly to locate problems, oversee the situation from different points of view to propose the best solution.
• Negotiation skills: interactions will be cross-functional and cross-countries. Important to give guidance on the process but at the same time sharing an empathic thinking.
• Analytical skills: responsible for analysis of launch program readiness and downstream impacts.
• Creative thinking and excellent problem-solving skills: think outside the box! be able to solve problems in a new way, seeing past what is established and create a new way of doing things. Workplace Location
- Location: This individual must reside within commuting distance from our Baltimore office.
- Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
- Travel: 5-10%
- No relocation provided
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Location:
Vacancy posted 5 hours ago
Similar jobs that could be interesting for youBased on the Lead, GTM Operations in Baltimore, MD vacancy
$63.5k - $109k
...opportunity for a hospitality and events professional who enjoys creating exceptional experiences and managing complex operations with excellence.As Program Lead, Hospitality & Events, you will oversee a hospitality program designed to deliver a high-quality, client-focused...OperationsFull timeWork at officeLocal areaRemote work- ...cleaning and multi-line services across multiple regions. The company operates using a flexible, performance-driven model that connects clients... ...a high-performance sales and operations team and are seeking a Lead Generalist Supervisor to take on a key leadership role focused...OperationsContract workRemote workFlexible hoursWeekend work
- ...Job Description Job Description Position Summary The Lead Low Voltage Installer / Technician is responsible for overseeing... ...installation experience. ~Demonstrated leadership experience in field operations. ~ Ability to read and interpret technical drawings. ~...OperationsFor contractorsFor subcontractor
- ...Housing Authority of Baltimore City (HABC) seeks a Manager, Special Projects in Baltimore, MD to lead complex housing program initiatives within the HCVP operations. You will plan, implement, and evaluate special assignments, coordinate with internal departments and external...Operations
- ...Amazon seeks a Lead Associate at our Baltimore-area operation to drive frontline leadership in a fast-paced, customer-obsessed warehouse environment. You will motivate the team, manage operations, safety, quality, and delivery promises, and collaborate with partners to...Operations
- AMC Theatres is hiring a Supervisor to direct theatre crew performance and ensure smooth operations for guests and staff. You will lead with energy, communicate with care, and foster a welcoming environment in a fast-paced cinema setting. The role emphasizes supervisory...OperationsWeekend workAfternoon shift
- ...retail partner in education is looking for an Assistant Store Manager in Baltimore, Maryland. This role involves supporting store operations, managing a team, and delivering exceptional customer service in a dynamic educational retail environment. The ideal candidate...OperationsDaily paidFlexible hours
$90k - $125k
...lives. Building Our Wireless World, Together.Tessco is seeking a Lead WMS Administrator to join the team. In this role, you will own... ...and item management modules)Strong understanding of warehouse operations: receiving, putaway, picking, packing, shipping, cycle countingExperience...OperationsContract workLocal area$35 - $40 per hour
...over 1 billion square feet of facilities space for the nation’s leading organizations. We provide comprehensive facility services... ...ranging from mechanical maintenance and self-performed, site-based operations to energy-efficiency upgrades and supplier-managed interior/...OperationsContract workFor subcontractorSummer workWork at officeImmediate startShift workWeekend work$18.89 - $33.99 per hour
...inspects completed plastics parts and packs them into boxes for shipping. Seals boxes, prints labels and stacks full boxes on pallets. Operates machines. Trains Inspector/Packer I's. Operates in a safe manner and keeps work area clean and organized.Essential Duties And...OperationsHourly payWork at officeLocal areaWorldwide$84.3k - $155.4k
...for this role ends on 09/01/2026. Work you'll do As a Specialist Lead, Procurement and Category Management on the GPS Contracts... ...contract management needs for our internal and external clients. Operational Excellence provides essential business and operational support,...OperationsContract workWork experience placement- ...difference! POSITION SUMMARY: Under the direction of the Regional Sports Director, the Sports Lead is responsible for providing Cause-Driven management and operations focused around adult and youth sports. This position will include associate supervision, program...OperationsPart timeFlexible hours
$110k - $125k
The Space Telescope Science Institute (STScI), operated by the Association of Universities for Research in Astronomy (AURA), is NASA’s... ...missions including the Hubble and James Webb Space Telescopes. STScI leads observation planning, data analysis, public engagement, and...OperationsFull timeWork at officeLocal areaRelocationFlexible hours$89.9k - $134.9k
...immediate need for a Principal Manufacturing Analyst to act as a Lead for our Production Team located in Linthicum, MD.The successful... ...& management functions within P&MC, Manufacturing & Program Operations, Global Supply Chain, Inventory Management, Engineering, and Quality...OperationsFull timeImmediate startRelocationShift work$18 per hour
...they're hands-on leaders who set the tone for every shift. You'll lead by example, work side-by-side with your team, and ensure every... .... What You'll Do Lead the shift and step in to run operations when management isn't on site Jump into every position—cashier...OperationsShift work- ...and highly visible initiatives is building and scaling industry-leading lending digital and omni channel applications and experiences... ...key platform capabilities that support unified customer data, operational workflows, and cross-channel experiences. This role partners...OperationsWork experience placementWork at officeFlexible hours
$122k - $209k
...robust, scalable, and efficient to enable delivery and ongoing operation of the solutions within an SRE organization. You will research... ...responsibilityParticipates in interviews for new team membersCapable of leading a team on large, technically complex projectsAble to overcome...OperationsFull timeLocal areaRemote work3 days per week$18 per hour
...they're hands-on leaders who set the tone for every shift. You'll lead by example, work side-by-side with your team, and ensure every... ...What You'll Do ~ Lead the shift and step in to run operations when management isn't on site ~ Jump into every position...OperationsShift work- ...courtesy, etc.) and Walgreens service traits (e.g., offering help proactively, identifying needs, servicing until satisfied, etc.). Operations Responsible for holding store keys to open and close without management as necessary. Assists with and coaches other team...OperationsWork experience placementSeasonal workLocal areaShift work
$25 - $50 per hour
...Role Overview TSA is accepting applications for Lead and Supervisory Transportation Security Officers at airports in Baltimore.... ...looking to step into leadership positions within airport security operations. TSA provides training to prepare candidates for leadership...OperationsShift workNight shiftWeekend work- ...Position Overview The Shift Lead role at Spotless Brands is an operational support position designed to provide high performing team members with exposure to site operations and foundational leadership skills. This role is not a managerial position and does not carry...OperationsLocal areaShift workAfternoon shift
$17 - $30 per hour
...Job Title: Moving Team Lead Client Account: Zebulon Perry Expediters Company: Enterprise Management Solutions LLC Location... ...Time / Variable Schedule Based on Client Demand Reports To: Operations Manager Supervises: Movers and Moving Crew Members Schedule...OperationsHourly payPart timeLocal areaImmediate startRelocationFlexible hoursAfternoon shift$17 - $30 per hour
...Moving Team Lead Alternate Title(s): Moving Crew Supervisor, Moving Operations Lead, Lead Mover and Logistics Team Lead Location: Baltimore, MD Job Type: Non-Exempt W-2, Hourly Part-Time Shift & Schedule: ~ This position operates on a variable part-time...OperationsHourly payPart timeLocal areaImmediate startRelocationFlexible hoursShift workAfternoon shift$142.2k - $254k
...motivated, career and customer-oriented XE Strategic Communications Lead to join our team in Linthicum, MD.Responsibilities include but... ...communications in support of DoD customer, enabling strategic, operational, and tactical communication efforts to enhance internal and...OperationsHourly payContract workTemporary workWork experience placementWork at officeLocal areaRemote work$23 - $31 per hour
...categories; and stocking, zoning, and cleaning all departments. Leads and participates in teams by using and sharing resources,... ...Supervision, Communication, Ethical Standards And Conduct, Retail Operations Respect the Individual: Embraces differences in people,...OperationsHourly payMinimum wageFull timeTemporary workPart time- ...Dollar General in Dundalk, Maryland is in search of a Store Manager Candidate who will support the Store Manager with store operations and development. This role involves overseeing staffing, inventory management, and delivering superior customer service. The ideal candidate...Operations
- ...Inc. seeks a Programme Leader - Global Automation Strategy to lead a global automation initiative within the supply chain. Based in... ...drive deployment, and ensure rapid adoption across McCormick's operations. The role reports to a Director, Global Supply Chain Value Creation...Operations
$20 - $27 per hour
...Lead TechnicianAre you experienced in carpet cleaning or water restoration (1–3 years)? Do you take pride in working hard, learning... ...innovation, and customer satisfaction. As we continue to expand our operations, we're on the lookout for enthusiastic and driven individuals...OperationsWork from home- St. Vincent de Paul of Baltimore seeks an experienced leader to oversee program operations at its shelter center. You will supervise shift monitors and program staff, coordinate daily activities such as laundry, showers, meals, and token distribution, and ensure compliance...OperationsShift work
$60 - $87 per hour
US Acute Care Solutions is seeking a Lead APP for their Randallstown location. The successful candidate will oversee operations and support for APP clinicians, ensuring high-quality patient care. Responsibilities include staffing, onboarding new hires, and regulatory compliance...Operations
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Lead, GTM Operations. Be the first to apply!
Related searches
- franchise operations Baltimore, MD
- investment operations Baltimore, MD
- operations chef Baltimore, MD
- distributed mission operations Baltimore, MD
- operations planner Baltimore, MD
- operations dispatcher Baltimore, MD
- operations support technician Baltimore, MD
- gas operations Baltimore, MD
- operations support system engineer Baltimore, MD
- analyst sales operations Baltimore, MD



