Email Marketing Manager

Job Description

Job Description

About the Role

Wallaroo Media is looking for a sharp, data-driven Email Marketing Manager to own our email channel from strategy through execution. You'll be the architect of lifecycle campaigns, automated flows, and broadcast sends that drive real revenue for our clients and internal brands alike.

This is a high-ownership role. You'll work at the intersection of creativity and analytics — crafting compelling copy one moment and interrogating A/B test results the next. We want someone who's as comfortable in a Klaviyo flow builder as they are in a brainstorming session, and who genuinely gets excited about open rates, deliverability, and the art of the subject line.

What You'll Do

• Own the end-to-end strategy and execution of email marketing programs across multiple client accounts and Wallaroo's own brand portfolioBuild, optimize, and maintain automated flows in Klaviyo — welcome series, abandoned cart, post-purchase, win-back, VIP segments, and more
• Write and edit compelling email copy that converts, from subject lines to CTAs, balancing brand voice with performance goals
• Design and manage A/B tests on content, send times, segmentation, and flows; report on results with actionable takeaways
• Leverage AI tools to accelerate copy generation, personalization, segmentation logic, and performance analysis
• Monitor list health, deliverability, bounce rates, and compliance (CAN-SPAM, GDPR) — and take proactive action when metrics drift
• Collaborate with design, paid media, and content teams to ensure email is tightly integrated into broader campaign strategies
• Develop and present monthly and quarterly performance reports with clear insights and forward-looking recommendations
• Stay current on email marketing trends, ESP features, and AI tools that can improve results

Requirements

Klaviyo Expertise

• 3+ years of hands-on Klaviyo experience managing high-volume ecommerce or DTC accounts
• Deep fluency with flows, segmentation, conditional logic, and dynamic content blocks
• Familiarity with Klaviyo's predictive analytics, product recommendations, and CDPs
• Experience with Klaviyo integrations (Shopify, WooCommerce, Recharge, etc.)

AI Fluency

• Practical, day-to-day experience using AI tools (ChatGPT, Claude, Jasper, or similar) to accelerate copy and ideation workflows
• Ability to write effective prompts that produce on-brand, on-brief content efficiently
• Comfort using AI for data summarization, segmentation hypotheses, and performance narrative generation
• A clear POV on where AI helps and where human judgment still leads

Content Creation

• Proven ability to write high-performing email copy — promotional, transactional, and narrative-driven — across a variety of brand voices
• Strong editorial instincts: you catch grammar, inconsistency, and off-brand phrasing before it sends
• Experience briefing and collaborating with designers on email creative
• Portfolio or examples of emails you've written and the results they drove

Analytics & Strategy

• 4+ years of email marketing experience with measurable revenue or engagement results
• Comfort with performance data: revenue attributed, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and deliverability metrics
• Experience running and interpreting A/B and multivariate tests
• Familiarity with UTM tagging and cross-channel attribution

Nice to Have

• Experience with SMS platforms (Attentive, Postscript, or similar) alongside email
• Familiarity with HTML/CSS for email template customization
• Agency experience managing multiple client accounts simultaneously
• Background in ecommerce, retail, or subscription businesses
• Experience with other ESPs: HubSpot, Mailchimp, Iterable, or Braze

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