Amazon & E-commerce Marketing Manager

Basic Research (SeroVital, Novex Biotech) Remote (US)|Full-time About Basic Research Basic Research is a Salt Lake City-based health and beauty company behind brands including SeroVital and Novex Biotech. Our products are sold direct to consumer, on Amazon, and at major retailers nationwide. We’re building a lean, in-house performance team that moves fast, tests constantly, and lets the data decide. About the Role We’re looking for an Amazon & E-commerce Marketing Manager to lead the overall strategy and growth of SeroVital and Novex Biotech on Amazon, and to own the Novex Biotech Shopify store. You’ll own the plan, the results, and the standards behind every listing and product page, so that our products are easy to find, convert well, and stay in stock. You’ll partner closely with our Amazon Ads Manager, who runs Amazon paid media day to day. You set the direction (growth goals, priority products, promotions, and budget focus), and the two of you work together on how ads, organic ranking, and listing content drive results. You’ll also work hand in hand with our Head of Performance on traffic to the Novex site, with Operations on forecasting and inventory, and with our creative team on images, video, and content. This role is a good fit for someone with 5+ years of Amazon and e-commerce experience at a consumer brand or agency, who has owned channel strategy and growth targets, has run a Shopify store, knows what great listings and product pages look like, and is comfortable leading across teams. What You’ll Do LEAD STRATEGY AND DRIVE GROWTH • Own the Amazon and e-commerce strategy for SeroVital and Novex Biotech, including annual and quarterly plans, revenue and profitability goals, and market share targets. • Decide where to focus: hero products, new launches, bundles, pricing, and which categories and keywords to win. • Build the promotional calendar (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday, coupons, deals, Subscribe & Save) and lead planning across ads, creative, and Ops. • Track competitors, category trends, pricing, and Buy Box, and adjust the plan quickly. • Identify and lead growth opportunities in other marketplaces such as Walmart.com, Target Plus, and TikTok Shop. PARTNER WITH THE AMAZON ADS MANAGER • Set paid media priorities with the Ads Manager so ad spend supports overall goals: product focus, launch support, event plans, and target TACoS. • Connect advertising and organic performance, using ads to build ranking and listing improvements to lift ad efficiency. • Review ad and total-business results together each week and agree on next steps. OWN LISTING, SEO, AND IMAGE STANDARDS • Set and enforce listing standards across every ASIN: titles, bullets, descriptions, backend keywords, images, video, A+ / Premium A+ content, and Brand Store. • Lead keyword research and Amazon SEO to grow organic ranking and visibility. • Brief the creative team on main images, infographics, lifestyle images, and video, and approve final assets against our standards. • Regularly audit listings, test improvements (e.g., Manage Your Experiments), and fix suppressed listings, catalog errors, and content issues. • Grow ratings and reviews through compliant programs such as Vine, and protect the brand through Brand Registry and monitoring of unauthorized sellers. • Send all listings, claims, and content through brand and compliance review, staying within FDA, FTC, and Amazon policy for supplements and beauty products. OWN THE NOVEX BIOTECH SHOPIFY STORE • Manage the Novex Biotech Shopify site day-to-day: product pages, collections, navigation, pricing, merchandising, site content, and apps. Keep the site fast, mobile-friendly, and error-free. • Own conversion rate (CVR) and revenue per visitor. Run a steady A/B testing program on landing pages, product pages, offers, and checkout to improve CVR, average order value, and subscription take rate. • Plan and run site deals and offers: sitewide sales, bundles, discount codes, free-shipping thresholds, gift-with-purchase, upsells and cross-sells, and holiday and seasonal promotions, protecting margin along the way. • Grow site traffic by partnering with the Head of Performance on paid traffic and landing pages, and by owning on-site SEO (keywords, metadata, product and blog content, technical SEO). • Partner on email and SMS programs (e.g., Klaviyo) for promotions, abandoned cart, post-purchase, and win-back flows to drive repeat purchases and retention. • Grow and manage subscriptions (e.g., Recharge or Shopify subscriptions), including offers, retention, and reducing cancellations. • Manage customer reviews and ratings on site, and work with Customer Service on returns, common questions, and feedback that should change the site. • Keep tracking and analytics working correctly (GA4, Shopify analytics, pixels), and work with developers or agencies on site fixes, new features, and app setup. • Own Novex site metrics: sessions, CVR, AOV, revenue, new vs. returning customers, subscription growth, and contribution margin. STAY IN STOCK WITH OPERATIONS • Partner with Operations on demand forecasting for Amazon and the Novex site, sharing promotion and growth plans early so inventory matches demand. • Monitor FBA inventory levels, restock limits, and inventory health, and flag risks before they become stockouts or excess storage fees. • Adjust promotions and ad spend when inventory is tight, and plan launches around supply. MEASURE AND REPORT • Own weekly and monthly reporting across Amazon and the Novex site: total sales, organic vs. paid sales, traffic, conversion, ranking, TACoS, AOV, in-stock rate, and contribution margin by product. • Share results and recommendations with leadership, and turn insights into clear next steps. What You Bring • 5+ years of Amazon and e-commerce experience at a consumer brand or e-commerce agency, including ownership of channel strategy and growth goals. • Deep knowledge of Seller Central and/or Vendor Central, Brand Registry, A+ content, Brand Analytics, and Amazon’s listing and catalog rules. • Proven Amazon SEO and listing optimization results, and a strong eye for what makes product images and content convert. • Hands-on experience managing a Shopify store, with a track record of improving conversion rate and AOV through testing. • Experience planning and running e-commerce promotions, and working with tools such as Klaviyo, Recharge, GA4, and A/B testing platforms. • Solid understanding of Amazon Ads strategy and metrics, enough to set direction and partner effectively with an ads specialist. • Experience working with operations or supply chain on forecasting and FBA inventory planning. • Strong analytical skills: comfortable in Excel or Google Sheets and with tools such as Helium 10, Jungle Scout, or similar. • Proven ability to lead and influence across teams (ads, creative, Ops, and leadership) without slowing things down. • Strong organization and follow-through across many SKUs, projects, and deadlines. Nice to Have • Experience in supplements, beauty, or wellness, including Amazon category restrictions and claims guardrails. • Experience growing Walmart Marketplace, Target Plus, or TikTok Shop. • Basic HTML/CSS or Shopify Liquid skills, and experience with page builders or CRO tools. • Experience with Amazon Marketing Cloud, Amazon Attribution, or DSP. • Experience managing agencies or direct reports. How to Apply Include your resume and a short note describing one Amazon or e-commerce business you grew: where it started, the strategy you led, and the results. What We Offer • Competitive salary based on experience • Fully remote role on a small team where your decisions move the business quickly • Benefits include: comprehensive medical coverage, a 401(k) plan, paid holidays, and Flex PTO.