Marketing Specialist

Job TitleMarket Analysis: Analyze demographic data on a local, regional, and national level; analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company's website; analyze marketing data and separate them into parts to identify underlying principles, reasons or facts; analyze online marketing strategies and compare them with those of the company's competitors; analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing and email marketing); analyze sales performance of discounted products; evaluate marketing analysis plans; evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.; work with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies; evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys); Planning and Preparing Marketing Campaigns: design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products; design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line); design tradeshow marketing campaigns (also including local events and fairs for Asian communities); design and manage day-to-day email marketing campaigns, periodic newsletters and other event materials used in various marketing campaigns; coordinate and manage marketing campaigns from design, create to completion of all marketing production related efforts; ensure that all marketing materials adhere to brand guidelines, expectations, and budgets; collaborate with Market Research Analysts to develop and execute marketing campaigns; evaluate and target local competition and recommend strategies to drive customer acquisition and retention; negotiate and collaborate with vendors and/or partners executing strategic campaigns; collaborate with other departments to oversee advertising tasks; Reporting Marketing Development and Support: collaborate with Marketing Team to prepare reports on data analysis; prepare reports on new product marketing strategies and/or campaign plans; prepare different reports of findings and present results to management; support the marketing department in general operations