Director eCommerce

Job Description

Job Description

ABOUT THE ROLE

Spyder.com is the direct-to-consumer engine for Outdoor Collective’s Spyder and Venom brands, and we’re looking for the leader to own it. As Director of eCommerce, you are the captain of the ship — the single point of accountability for the site, its P&L, and its growth. You set the strategy, own the numbers, and drive profitable sales, orchestrating marketing, merchandising, creative, and operations to move the business forward.

 

This is a hands-on, revenue-generating role for an operator who lives to win and knows that growth only counts when it comes with margin. You’ll sell across a wide range — from $30 accessories to $1,000+ premium outerwear — challenge the playbook, and reinvent how we sell online.

 

WHAT YOU'LL OWN

Own the P&L & Drive Profitable Growth

• Own ecommerce revenue and gross margin, along with the full scorecard: conversion, AOV, CAC, and ROAS.

• Build and execute the annual sales strategy and forecast in partnership with Finance and Planning.

• Protect margin — drive full-price sell-through and manage markdown and discount cadence with discipline.

• Set pricing, bundling, and merchandising strategy across the assortment to grow AOV and margin.

• Identify and capture new revenue streams (marketplaces, wholesale-to-DTC crossover, subscription).

 

Marketing, Acquisition & Retention

• Lead paid and organic strategy with hands-on command of Meta and Google (Search, Shopping, Performance Max, YouTube), plus display and SEO.

• Own email and SMS lifecycle marketing to drive engagement, retention, and revenue.

• Own customer acquisition and retention end-to-end, balancing efficient new-customer growth against LTV and loyalty.

• Define and protect a distinct brand voice for Spyder and Venom across every customer touchpoint.

 

Affiliate & Partnership Marketing (Impact & Trybe)

• Run affiliate and partnerships as a direct sales channel — personally prospect, pitch, negotiate, and close new partners.

• Manage the program end-to-end on Impact and Trybe: tracking, commission structures, payouts, and compliance.

• Grow and own relationships with top-performing affiliates, influencers, and content partners.

• Continually optimize deal terms for margin-positive growth, not just volume.

 

Site Experience, Team & Cross-Functional Leadership

• Partner with UX, product, and engineering to optimize the site for conversion, mobile, and checkout; lead the A/B testing and CRO roadmap.

• Build, mentor, and lead the ecommerce, digital marketing, and affiliate team, along with agency and vendor partners.

• Collaborate across merchandising, creative, supply chain, customer service, and finance; report to executive leadership on performance and strategy.

 

WHAT WE'RE LOOKING FOR

Required

• 8–12+ years in ecommerce, digital marketing, or online sales leadership, including 3–5+ years at a senior/VP level.

• Proven track record driving significant, profitable revenue growth for a DTC ecommerce business — ideally in apparel, fashion, or outdoor.

• Demonstrated ability to grow sales while protecting gross margin through pricing, promotion, and discount discipline.

• Hands-on affiliate/partnership sales leadership, with direct experience managing programs on both Impact (Impact.com) and Trybe.

• Deep, hands-on expertise in paid marketing on Meta and Google, plus email/SMS platforms (Klaviyo, Attentive, Postscript, or similar).

• Strong command of Shopify-based platforms and analytics tools; a genuinely data-driven decision maker.

• Track record building and leading high-performing teams across in-house and agency partners.

• A true sales-and-marketing hybrid — equally comfortable closing a deal, negotiating a partnership, and building a full-funnel strategy.

• A builder who thrives in a fast-paced, entrepreneurial culture: challenges convention, moves fast, and is relentless about winning.

 

Preferred

• Experience with fashion, apparel, outdoor, footwear, or lifestyle brands.

• Familiarity with influencer marketing platforms and creator commerce.

• Experience with international ecommerce expansion and localization.

• MBA or equivalent advanced degree (a plus, not required).

 

HOW WE'LL MEASURE SUCCESS

• Ecommerce revenue growth and gross margin performance.

• Full-price sell-through rate and markdown/discount efficiency.

• Affiliate/partnership revenue and margin contribution (Impact & Trybe combined).

• New affiliate/partner acquisition and portfolio growth.

• Site conversion rate and AOV improvement.

• CAC efficiency, customer retention, repeat purchase rate, and LTV.

• Team growth, retention, and performance.

\nCompany Description

What started as a simple need for racers grew into an obsession with innovation. For nearly 50 years, we've created products that enhance every skier's experience—from professionals to beginners. At Outdoor Collective, we're united by a passion for the outdoors, where your ideas matter, your work makes an impact, and you'll help create products that inspire every adventure.

Company Description

What started as a simple need for racers grew into an obsession with innovation. For nearly 50 years, we've created products that enhance every skier's experience—from professionals to beginners. At Outdoor Collective, we're united by a passion for the outdoors, where your ideas matter, your work makes an impact, and you'll help create products that inspire every adventure.