Sales Rep/ Regional Manager

Job Description:

Outside Sales Representative — PA Territory (Direct Sales)
Turks Head Wines | West Chester, PA

A Unique Opportunity
Work directly for a supplier. Sell direct in Pennsylvania, manage and grow distributor partnerships across the Mid-Atlantic, and be part of a brand built for future expansion into the Northeast, and eventually national distribution. You control your own accounts, your own relationships, and your own success — with no middleman standing between you and your results.

About Us
Turks Head Wines is a fast-growing California wine label co-located in Napa, CA and West Chester, PA. All our wines are sourced, produced and bottled by us in Napa, CA. Beyond our award-winning portfolio (12 SFIWC medals including 3 Double Golds), we operate a full tasting room and culinary destination in downtown West Chester. We are building our direct sales presence across Pennsylvania and the Mid-Atlantic from the ground up — and we need a hunter to lead the charge.

The Opportunity
This is not a maintenance role — it's a build role. Build a territory from the ground up while being involved in executive level strategy and decision making.. In Pennsylvania, you sell direct into restaurants, country clubs, social clubs, hotels, big box retailers, breweries, distilleries, and more — with full ownership over your accounts, pricing, and strategy. Across Delaware, Maryland, Virginia, and Washington D.C., you will manage our distributor partnerships, driving sell-through and holding them accountable to growth targets.
Initial focus will be Chester County, Delaware County, Montgomery County, and Philadelphia County, with immediate expansion into the Mid-Atlantic and a clear roadmap into the broader Northeast.
As you grow the territory, this role is designed to evolve into a leadership position — recruiting, training, and managing a team of sales reps underneath you across the markets you develop. This is the right opportunity for a driven sales professional who wants to build a brand, not just sell one.
This role reports directly to the Founder and President.

Roles & Responsibilities
Sell direct into accounts across Chester County, Delaware County, Montgomery County, and Philadelphia County — restaurants, country clubs, social clubs, hotels, big box retailers, breweries, distilleries, and more
Drive rapid expansion of points of distribution (POD) as the core measure of success
Build and execute an aggressive go-to-market strategy for the PA territory, in partnership with the Founder/President
Own pricing, terms, and account strategy directly — no distributor layer in Pennsylvania
Manage distributor partnership across DE, MD, VA, and DC — driving sell-through, supporting their reps in the field, and holding the distributor accountable to growth targets
Perform product demonstrations and tastings to convert and close new accounts
Provide regular and accurate sales reporting, pipeline visibility, and forecasting
Execute on marketing campaigns, develop marketing materials, and train accounts on how to sell our wines
Maintain existing accounts to ensure reorders are placed and stock is maintained, growing turn rates
Build in-venue displays and promotional placements
Represent Turks Head Wines at trade events, dinners, and tastings, including evenings/weekends as needed
As the territory scales, recruit, train, and build a team of sales reps to lead and develop sub-territories

Minimum Requirements
3-5 years of experience selling wine in the Philadelphia region — including Chester County, Delaware County, Montgomery County, and/or Philadelphia County — with established relationships ready to activate from day one
Proven hunter track record of new account acquisition — someone who can move fast and show early traction
Experience managing distributor relationships and driving sell-through in Mid-Atlantic markets (DE, MD, VA, DC) a strong plus
Strong foundational knowledge of wine
A true self-starter — entrepreneurial, competitive, and energized by building something from zero
Genuine interest in eventually leading and developing a team, not just an individual book of business
Comfortable working independently in a lean, high-growth business
Ability to travel within the territory up to 80% of time, including evenings/weekends
Must have a dependable vehicle, valid driver's license, current registration, insurance, and a clean driving record
Able to build displays and lift cases up to 40 lbs without restriction
Must have skills to manage and utilize technology and software programs such as Google Workspace, Canva, Klaviyo, Commerce7

Compensation
Base salary (commensurate with experience) + commission. Benefits available after 60 days; 401(k) available after 1 year of service. Full compensation details discussed during the interview process.

Why Turks Head Wines
Work directly for a supplier — sell direct in PA with no middleman between you and your accounts
Dual sales model — direct selling in PA combined with distributor management across the Mid-Atlantic
Build-from-scratch opportunity — your POD growth, your territory, your team
Multi-state footprint from day one — PA, DE, MD, VA, and DC with a clear path into the broader Northeast
Direct reporting line to the Founder and President — no bureaucracy
Clear path from individual contributor to sales leader as the territory scales
Opportunity to learn from high-level winery advisor team
Join a fast-growing, award-winning brand at a pivotal growth stage

To Apply
Submit your resume and a cover letter including salary requirements.

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