Growth Marketing Lead

Growth Marketing Lead

Develop Health is on a mission to use AI to radically accelerate access to life-saving medications. By automating complex, manual healthcare processes—like benefit verification and prior authorization—we've achieved 10x revenue growth over the past year, growing from $0 to >$10M in annual recurring revenue in less than 2 years, and currently help more than 400,000 new patients every month.

We're partnering with some of the largest pharmacy benefit managers and payers in the nation, revolutionizing how healthcare interactions occur by eliminating human delays and inefficiencies. Our small, elite team of founders and engineers have previously launched and exited successful healthcare startups including Rupa Health and Canvas Medical. We are now scaling rapidly following a major funding round.

We're hiring a Growth Marketing Lead to own the campaigns, messaging, and conferences that drive every demo on our calendar. This is a brand new role at Develop Health, reporting to our Head of Growth.

You'll be joining a team that already has a working outbound engine: Account Executives who run deals, Sales Development Reps who book meetings, multi-channel sequences, and a conference presence at industry events. Your job is to make all of it sharper, faster, and more measurable. You won't manage the sales team directly. Instead, you'll multiply their output by giving them better messaging, better targeting, and better experiments to run.

Impact In Your First 3–6 Months

• Own our outbound messaging. Rewrite the copy across direct mail, email, LinkedIn, and our multi-channel sequences. Test where there's enough volume to learn something, and cut what isn't working.
• Build an experiment log. Catalog every structured test we've run so far (what worked, what didn't, what's worth re-running) so we stop re-learning the same lessons.
• Run our conference presence. Figure out which events map to company strategy, plan booth concepts and collateral, and run the outreach before and after each event that turns conversations on the floor into real pipeline. You'll attend these events representing Develop Health.
• Launch a focused outbound campaign. Design and run a multi-channel campaign targeting prescribers of a single high-priority brand, with a clean readout on what we learned in 6-8 weeks.
• Ship a conversion dashboard. Partner with our analytics lead to build a view of our funnel (contact rate, demo rate, demo-to-close) broken out by channel, EHR system, and specialty, so we can make decisions with data instead of gut feel.

Driving Growth Beyond 12 Months

• Demand generation. Own targets, channel mix, budget, and the weekly experiment cadence across the entire growth motion.
• Conference program. Own the annual calendar, ROI tracking, and the evolution of our booth and field presence as we scale.
• Sales collateral. Maintain a living library of assets segmented by EHR and specialty that the sales team can pull from without asking.
• Messaging and positioning. Become the internal source of truth for how we talk about Develop Health to every buyer segment.
• Experimentation. Build the rhythm and rigor for testing new channels, offers, and creative so growth keeps compounding past the obvious tactics.

What You'll Bring On Day 1

• 5-10 yrs in growth marketing, demand gen, or campaign-led roles at high-growth B2B SaaS or health-tech companies; experience selling into clinical settings is a plus but not required.
• Demonstrated craft as a writer — you've personally written cold emails, LinkedIn DMs, and direct-mail copy that converted, and you can talk about specific pieces of work you're proud of and why they worked.
• Mastery of multi-channel outbound — Apollo, Outreach (or equivalent), Orum, LinkedIn Sales Nav, Claude, direct-mail tools.
• Real conference and field-marketing experience — you've engineered booth presence end-to-end, from pre-event meeting bookings through post-event follow-up sequences, with numbers attached.
• Quantitative fluency — you decompose funnels reflexively, design experiments with sample sizes and success thresholds, and know when to scale vs. kill.
• High-slope learner who thrives on ambiguity, prefers shipping over planning, and balances creative judgment with structured experimentation.
• Excellent written communication; can write copy that sounds like a human, not a vendor.

What You'll Need To Learn Quickly

• How Develop Health's AI platform handles benefit verification and prior authorization end-to-end—including the nuances of payer-specific rules, formulary logic, and automation workflows.
• Our internal systems, tools, and customer success processes—including how we track customer health, escalate issues, and coordinate across product, engineering, and operations.
• The specific payer and PBM landscape our customers operate in—who the key players are, how their rules differ, and where the most common friction points occur.
• How to read and interpret our data and reporting dashboards to build compelling QBR narratives and proactive outreach strategies.

Bonus Points

• Prior experience as the first growth marketing hire at a startup that scaled.
• Exposure to healthcare provider buyers (clinics, EHR ecosystems, PBMs, specialty pharma).
• Fluency with AI tools in your daily campaign workflow — you can talk about what you've tried that worked and what hasn't.
• SQL proficiency or comfort pulling your own data without waiting on analytics.

What We Offer

• Competitive salary + meaningful equity in a company growing 10× year-over-year.
• Health, dental, and vision coverage; flexible PTO.
• High-end workstation & tooling budget.
• The chance to build software that directly improves access to care for hundreds of thousands of patients.