Email Content Coordinator
The Upper Deck
SUMMARY Overview of the positionThe Email Content Coordinator will create, coordinate, schedule and support Upper Deck’s online platform product launch initiatives and customer engagement through various methods including e-mails, web site banners, news posts, promotion support, etc.ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned.Creates compelling news posts, e-mails, and website banners to support all product launches and promotions on Upper Deck’s online platforms Create news posts to inform customers about activities occurring on the websiteWorks closely with different departments, including the brand, legal, and project management teams to secure necessary legal and licensor approvals for all e-mails, news posts, and bannersCreates and maintains an organizational calendar for the status of all news posts, e-mails, banners and approvals to ensure delivery of all critical deadlinesManages and monitors a weekly posting schedule that outlines when each news post and email will be publishedReview product documents and checklists for each product to determine key details to include in emails and news postsMonitors product inventory levels and develops news posts to inform customers about product availabilityWrites news posts to spotlight specific aspects of a product to re-engage with collectorsReviews results of news posts and e-mail campaigns to generate key take-away and actionable items based on the dataINTERACTIONThis position will interact closely with the E-commerce Director, E-mail Marketing Specialist, as well as the Brand, Product, and Legal teams.EDUCATION/YEARS EXPERIENCEBachelor’s degree in business, Marketing or a closely related field or equivalent experience.2+ years of experience in marketing, social media, promotions, advertising or related area.REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.KNOWLEDGE, SKILLS, AND ABILITIESStrong writing, editing and proofreading skillsAbility to manage a multitude of projects with varying deadlinesStrong focus on executing overall objectives and strategiesExcellent communication skillsStrong interpersonal, problem solving, and relationship building abilitiesAbility to handle and lead multiple projects with a keen attention to detailAbility to travel on behalf of the companyHigh energy, motivated self-starterAbility to analyze data Knowledge of Salesforce Marketing Cloud a plusKnowledge of graphics programs (Adobe Photoshop, Canva, etc.) a plusKnowledge of sports and entertainment a plusKnowledge of trading cards, memorabilia, Comic Books, Collectibles, and NFT collectibles a plus
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