Marketing Director

Employment Philosophy Carter-Haston places the highest emphasis on our culture of taking care of people. Our culture begins with a commitment to care for each other and is the foundation for developing positive relationships. We believe our success has been built upon our responsiveness to these relationships and our ability to act upon them with integrity. To help guide us towards this goal, all members of Carter-Haston team follow a management approach rooted in the core principles of the 5 Basics and 5 Ps, ensuring excellence in property management. The 5 Basics Community Appearance Intentional Presentation Exceptional Homes Prompt Attention Resident Satisfaction The 5 Ps Personality Purpose Passion Preparation Participation Carter-Haston is an Equal Opportunity Employer and a Drug Free Workplace and complies with ADA regulations as applicable. Location: Nashville preferred; open to candidates based in Atlanta or Charlotte. Responsibilities Develop and oversee Carter-Haston's national marketing programming by providing strategic support and management of marketing, advertising, and promotional activities for Carter-Haston's portfolio of multi-family residential communities encompassing the end-to-end customer journey Collaborate with internal and external stakeholders including on-site community teams and corporate teams to design customized, effective strategies for growth at assigned communities, ensuring alignment with property and company-wide goals Create and implement marketing plans that drive leasing activity, resident retention, lead generation, and overall property performance in conjunction with on-site Community Managers Analyze marketing initiatives and key performance indicators (KPIs) to identify areas of improvement and optimize strategies to achieve objectives including increased occupancy, lease renewals, resident satisfaction, and lead conversion Refine channel strategy, ad placements, and creative optimization across all marketing efforts to support performance goals Implement and champion marketing best practices across all communities, ensuring consistency, efficiency, and brand adherence Evaluate market trends and performance data to develop proactive strategies that address seasonality, pricing, and competitive pressures Assist in the oversight of promotional video and photo shoot direction for assigned communities Manage all aspects of social media marketing including content creation, engagement, and performance analysis to build brand awareness and online reputation Manage key marketing platforms including but not limited to Community Rewards, ActiveBuilding, Engrain, G5, and Knock CRM to ensure optimal utilization and integration Provide technical training and support for reputation management platforms to ensure effective online reputation across communities Act as the primary marketing lead for assigned communities, ensuring effective communication and collaboration with stakeholders Manage lead tracking systems and oversee onboarding of new marketing partners to expand reach and optimize lead generation Collaborate with creative partners to develop and produce high-quality marketing collateral including brochures, flyers, signage, and digital assets Assist in community acquisitions and dispositions including asset transfers, social media setup, and platform transitions Own marketing performance across an assigned portfolio of communities, focusing on occupancy, traffic, lead conversion, and overall asset performance Serve as the primary marketing partner to Regional Managers, Asset Managers, and onsite teams to align marketing strategy with operational and financial goals Develop and execute property-specific marketing strategies based on asset lifecycle, performance needs, and market conditions Evaluate performance across assigned portfolio and implement strategies to improve results, including support for underperforming assets Oversee digital marketing agency partners responsible for paid media, providing strategic direction, reviewing performance, and ensuring campaigns are optimized to drive qualified traffic, conversions, and overall portfolio performance Implement search engine optimization (SEO) best practices to enhance organic rankings and website visibility Drive innovation in integrated listing services (ILS) strategies to optimize property listings and performance Develop and execute email marketing campaigns to nurture leads, convert prospects, and engage current residents Track and analyze digital performance using Google Analytics and other platforms to generate insights and improve campaign effectiveness Collaborate with website partners (G5, Jonah, LeaseLabs) to create and maintain community websites that support a strong online presence Develop and optimize website content including amenity descriptions, internal linking, navigation, and SEO structure Ensure strong user experience (UX), maintaining websites that are intuitive, visually appealing, and optimized for conversion Leverage tools to track user behavior, website performance, and conversion rates Establish KPIs and regularly monitor performance to identify areas of improvement Maintain awareness of market conditions, competitor positioning, and emerging trends across both the property management and digital marketing landscape, applying insights to continuously improve strategy, performance, and resident experience Ensure compliance by completing all courses on the Learning Management System by assigned due dates Maintain a professional appearance, attitude, and consistent attendance record Perform other duties as assigned