Marketing Associate, International

Marketing Associate, International

Trupanion is a leading provider of medical insurance for cats and dogs in North America, founded in Canada and Headquartered in Seattle. Trupanion is currently operational in Europe in Germany and Switzerland. While also under our PetExpert brand in Czech Republic, Slovakia, and Belgium. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Position Summary:

Trupanion is seeking a highly motivated Marketing Associate for the international department, focused on our European territories. The role will require strong B2B and B2C marketing know-how, project management skills, ability to multi-task, and a passion for producing high quality work that moves the needle. The ideal candidate will unlock the stories behind our data points and deliver impactful marketing ideas and assets that drive Trupanion's cross-collaboration and empower team building throughout the business.

Candidates for this position have the option to work remotely from anywhere in UK, Germany, Switzerland, or Czech Republic. Since this role supports international expansion at Trupanion, there may be travel from time to time and flexibility regarding working hours due to accommodating various global time zones.

Key Responsibilities Include:

A self-starter who is passionate about owning success, while also encouraging creativity in tandem with data-driven results, that can apply excellent business judgment to deliver results and thrive in a constantly evolving environment. The Marketing Associate will be responsible for working cross-functionally to bring concepts and ideas to life in support of our breeder, veterinary, and consumer channels. As a member of the International team, you'll have the chance to create an immediate impact on the rapid growth of our company. This person will work with business stakeholders to achieve success by handling:

• Implementation and optimization digital and direct communications that engage, educate, and retain pet owners, breeders, and veterinarians alike through various mediums such as: emails, SMS/WhatsApp, social media (paid and organic), blogs, print collateral, and website content authoring.
• Build, manage, and push engaging and relatable content and campaigns for various channels and mediums to increase the amount of loving, responsible pet owners within the Trupanion or PetExpert family.
• Measure the effectiveness, progress, and impact of International Marketing as they relate to important metrics and company goals.
• Provide reporting on regional performance as well as insights and recommendations.

Experience:

• 2+ years of experience building and optimizing MarTech tools, such as Content Management System or Marketing Automation (e.g., Contentful, Iterable, Plausible Analytics).
• Proven record of running multiple projects, with various resources and partners, simultaneously while remaining organized and focused.
• Excellent background in content creation for differing mediums with various tools, like Adobe Illustrator or Canva.
• Some experience working with Social Media Management tools.
• Familiarity with project management software such as Smartsheet.
• Experience working on multiregional and multilingual efforts.
• Deep understanding of the cultural nuances and differences between Germany, Switzerland, and Austria.

Skills, Knowledge & Abilities:

• Use data to make decisions and drive performance
• Leverage experience to drive innovation and creativity
• Thrive in a fast-paced environment and adapt quickly to change
• Keep an eye on the details
• Seamlessly handle several initiatives at once
• Professional working proficiency in English. Native proficiency in German required. Prioritization of candidates with fluency in Dutch.

Benefits and Perks:

• Competitive vacation time
• Five-week sabbatical after five years of employment
• Free pet insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations