Marketing Associate (North America) - Engine by Starling

Engine By Starling Marketing Associate

Engine by Starling is transforming the banking landscape with our cutting-edge core banking software. Originally developed to power Starling, our cloud-native SaaS platform is now enabling banks and financial institutions globally to modernize operations and deliver exceptional digital banking experiences.

Headquartered in the UK, we are now scaling globally and have offices in New York, Toronto, Dublin, Dubai, and Sydney. We have recently publicly announced our major investment into the US market and are looking to build the initial team to crack the market.

This role will be based in the New York metropolitan area and our preference is that you're located within a commutable distance to our New York office. Other East Coast locations may be considered. The role will involve travel within the US and some international travel.

About the Role

We are looking for a motivated Marketing Associate to support our North American go-to-market efforts across campaigns, events, sales, and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS - especially within financial services, banking, consulting, or fintech, and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast growing technology business.

What You'll Get To Do

Campaign Execution and Marketing Operations

• Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms.
• Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team.
• Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed.
• Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution.

Events and Field Marketing

• Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows.
• Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support.
• Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.
• Partner Marketing and Collaboration
• Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners.
• Coordinate partner deliverables including content, digital assets, timelines, and reporting.
• Help maintain strong communication and project alignment with partner teams.

Content Support

• Coordinate regional content needs
• Support content localisation, coordination, and distribution across North American marketing channels.
• Manage updates to regional collateral, landing pages, templates, and campaign assets.
• Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement.

Sales Team Support

• Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs.
• Provide market insights, event insights, and campaign metrics to help accelerate sales cycles.
• Maintain strong communication around target accounts, event follow-ups, and campaign calendars.
• Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers.
• Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities.
• Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends.