Senior Analyst, Data, AI and Insights

Role Description

The purpose of this role is to build and scale a data- and AI-enabled growth engine that improves pipeline quality and visibility. This role turns data into commercial execution—ensuring insights, programs, and automation drive measurable pipeline impact and ROI. This position will report to the Commercial Transformation Lead.

• Data Strategy, Governance & Insights
  • Establish trusted, scalable data foundations that improve pipeline transparency, understanding, and decision-making.
  • Define data standards, governance routines, and hygiene rules to ensure accuracy and confidence in reporting.
  • Translate insights into action through segmentation, scoring, performance analysis, and commercial recommendations.
• Demand Generation & Program Execution
  • Operationalize a repeatable campaign “factory model” with consistent targeting, workflows, and measurement.
  • Own tooling and process standards supporting demand generation and pipeline management.
  • Create strong feedback loops with marketing and Sales to improve lead quality, campaign effectiveness, and conversion outcomes.
• AI-Driven Marketing & Automation
  • Build lightweight AI/agentic workflows to accelerate data preparation, reporting, segmentation, and next-best-action insights.
  • Prototype analytics and automation capabilities that can scale into repeatable, self-serve solutions.
• Vendor & Partner Growth Programs
  • Partner with vendors and channel teams to align priorities, target segments, and success metrics.
  • Enable consistent reporting and performance visibility to support QBRs and investment decisions.
• Performance Management & Continuous Improvement
  • Define and track pipeline KPIs (conversion, velocity, coverage, ageing) to identify leakage and bottlenecks.
  • Act as an escalation point for systemic data or pipeline issues and lead cross-functional resolution.
• Stakeholder Leadership
  • Influence and align stakeholders across Sales, Marketing, Partner, Vendor, Data/Analytics, and IT in a matrixed environment.
  • Drive standard ways of working that connect strategy to execution and results.

Qualifications

• Strong understanding of CRM + pipeline reporting, standards, and governance; ability to define cross-functional GTM processes.
• Data-literate and metrics-driven; able to design practical segmentation, scoring, and performance frameworks.
• Strong stakeholder management and influence skills.
• AI/automation fluency—able to identify and operationalize AI-driven marketing and analytics improvements (including lightweight agentic workflows).

Requirements

• Hands-on familiarity with BI + analytics tooling (e.g., dashboards, data pipelines), and campaign performance optimization.
• Experience designing measurable vendor marketing programs and partner activation frameworks tied to pipeline and revenue outcomes.

Benefits

• Medical, Dental, Vision, Life Insurance, Short term disability, FSA, HSA plans.
• 401(k) Employer Match.
• Vacation (3 weeks); Sick (7 days).
• Holidays (12 days).

Company Description

We are people focused and strongly believe that talent empowers us to continue our dynasty of disruption and growth in the future. Our Mission is to drive the transition to a totally trusted digital world for all people and organizations.

We are proud to be an Equal Opportunity Employer. We are committed to the recruitment and hiring of individuals from diverse backgrounds and experiences, as we believe this strengthens our ability to develop superior solutions, make informed decisions, and better serve our valued customers.

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